The listener participation initiative to endorse their city’s favourite things is set to get bigger this year
BestMediaInfo Bureau | Delhi | June 10, 2013
Thappa, initiated by 93.5 Red FM last year across 14 markets of the network, enabled people to select their favourites in their city. A city loves the best about it: shops and establishments, monuments, gardens, and the like. People talk about them, take pride in them. The activity celebrated this association by letting people vote for their favourites to try and get these endorsed as the city’s favourites – the winners of ‘Red FM ka Thappa’.
The tremendous amount of listener engagement witnessed last year has now prompted Season 2 of Thappa. This has been initiated in 21 markets in Uttar Pradesh, Madhya Pradesh, Rajasthan, Gujarat, Maharashtra, Karnataka, Jharkhand and Orissa.
Commenting on the initiative, Nisha Narayanan, COO, Red FM, said, “Thappa was a huge success in all our markets last year. It is perhaps the only entirely public driven initiative of this nature in the radio industry, and certainly the biggest. We’re all set to make this season of Thappa bigger and are looking forward to larger participation by our listeners to select the best in their cities across various categories.”