Firstpost.com launches 4-minute ad film for YouSpeak
Conceptualised by Contract, it is India's first interactive video views platform on web and Android mobiles
BestMediaInfo Bureau | Delhi | June 21, 2013
Firstpost.com, a news and views portal from the Network 18 Group, has just launched the longest commercial for its interactive video views platform, YouSpeak, which is also available on Android phones. Conceptualised and directed by Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, the ad runs for 3 minutes and 52 seconds and showcases a monologue of a quintessential modern woman panning multiple subjects. She urges users to express their feelings as bottled up feelings can be toxic.
Speaking about Youspeak, Deshpande said, “Often, your opinion is linked to the way you are as a person. When you hear or read someone's opinion, you can envision his face in your mind's eye. That's why, seeing the person speak is more powerful than just reading or hearing an opinion. The idea was to create a short film which is in fact a person's opinion. Who she is as a person clearly reflects in the content and delivery of her talk. Just as the personality of thousands of other video uploaders will be evident from what they have to say on YouSpeak.”
YouSpeak, which was launched in March this year, allows users to express their views/opinions via a 30-second comment on any topic on Firstpost.com and also allows them to start a conversation of their choice. It is also available for Android mobile users, which will allow them to upload their points of view anytime, anywhere.
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