At 10, abm communication dons new look

The new logo design marks a new beginning for the agency, which now aims to focus on growth, diversification and pan-India operations

BestMediaInfo Bureau | Delhi | June 12, 2013

abm communication has completed 10 years in the field of communication and to commemorate the occasion, the agency has unveiled a new logo that encapsulates its core mission of 'Raising the brand value of its clients'. The new logo design marks a new beginning for the agency, which now aims to focus on growth, diversification and pan-India operations.

Over the years, the Gurgaon-based agency, promoted by Abhijit Basu, has focused upon building integrated marketing solutions for the brands it handles. Today, ten years since its inception, abm commands a large footprint both as a communication agency and a marketing solutions provider.

Basu said, “This moment, as we complete 10 years, the memories of the challenges, the efforts and the victories instill a sense of pride for the entire team because of which abm has grown by leaps and bounds. Today, abm represents a team of people with a fanatic's faith in the power of advertising. The confidence that our clients repose in us is also exhibited by the new business acquisitions which come mostly as references from our clients. In the coming years, we aim to further this association and consolidate our market presence.”

The decade-old communication agency started with a team of two people and one client. Today, the count at abm communication has grown to include a 50-member team serving 19 clients.

The agency offers sharp, integrated and cost-effective solutions and consistently provides strategic solutions based on the understanding of the target. The intent of the agency is to create ideas to fill the need of the brand and use every single element of communication, so that every penny spent is worth more to its clients.

“The next thrust area for business is communication in the digital medium, new activation domains, etc. Now, the agency is concentrating to work towards real, solid growth and recognition,” Basu added.

abm today enjoys a client portfolio across industry verticals like fashion, interior, healthcare, telecom, FMCG, consumer durables, finance, retail and real estate. Some of the clients that abm handles are Dr Lal Path Labs, Axiss Dental, Dalmia Cement, SBL, Guardian Pharmacy, Muthoot Group, Evok, Oxigen, Pearl Academy, Urban Country, Aspiring Minds, SG, Manohar Lal Jewellers, Khaaja Chowk, and Moen.

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