Niloufer Dundh partners with Talenthouse in crowd-sourcing space

Her firm, Ventes Dundh, has played a key role in Talenthouse's initiative for Vodafone's IPL campaign where 22 kids will wear the winning design for jersey and cap while leading the final two teams to the ground

BestMediaInfo Bureau | Delhi | May 21, 2013

Former Senior VP and head of Integrated Media at Hungama Digital Media Entertainment, Niloufer Dundh, has announced a partnership with Talenthouse India, a part of Reliance Entertainment. This move is a part of Dundh's plans for her firm, Ventes Dundh, in the crowd-sourcing segment with potential for brands.

Dundh has played a key role in Talenthouse's crowd-sourcing initiative for Vodafone's IPL campaign where 22 kids will wear the winning design comprising jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs 1 lakh as cash prize.

Besides providing the telecom brand with an innovative method to crowd source, she has connected one of her clients to an upcoming nationwide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

Niloufer Dundh

Speaking of the association, Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”

Arun Mehra, CEO, Talenthouse India, said, “Crowd-sourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”

Ventes Dundh is Dundh's entrepreneurial venture launched in January this year. With over 19 years of sales experience across print, radio, TV, OOH and digital,

coupled with the fact that she has worked for start-ups for most of her career across three counties – Oman, UAE and India – she decided to go solo and connect brands to opportunities

by plugging the gaps she saw along the way. Ventes Dundh operates in the space of media sales, branded opportunities and consultancy.

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, Vidhu Vinod Chopra, Rocky S, and big brands like Pepsi, Airtel, Micromax, AXE, Kurkure, Tropicana, Nerolac, etc. It is the only platform to boast of over 3 00,000 artistes and a 40-member outreach across the globe.

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