The closing film of the Vodafone campaign is a celebration of the brand’s IPL campaign. Conceptualised by Ogilvy & Mather, the song is catchy and is set to become a rage
BestMediaInfo Bureau | Mumbai | May 27, 2013
There may have been mixed opinions about the IPL6 campaign of Vodafone. But the finale of the campaign that ran through the past week was a blockbuster as the loveable army of the one-eyed mini Zoozoos danced and sang to the tune of “Zumi, Zumi…”
In a way, it was a grand communication strategy to end the campaign is such a great manner with a music video. What the “Har friend zaroori hai…” song did for Airtel, “Zumi, Zumi…” is set to do the same for Vodafone.
Rajiv Rao, National Creative Director, O&M India, said, “This music video is an anthem of the army of mini Zoozoos who have been the carriers of mobile internet. They rejoice in the fun that Internet brings to your phone. This is also the celebration of the IPL campaign finale.”
The TVC:
[youtube]http://www.youtube.com/watch?v=nrtm-OpPW7Q[/youtube]
Credits:
Agency: Ogilvy & Mather (Mumbai)
National Creative Director: Rajiv Rao
Head of Advertising, Ogilvy India: Hepzibah Pathak
Head of Team Vodafone: Sarang Wahal
Sr. Creative Directors: Kiran Anthony, Shahrukh Irani
Account Planning: Prem Narayan, Anoop Menon
Account Management: Paghna Bhatia, Chatak Vakharia, Vishal Kaul, Himangi Kanodia, Tejas Sawant, Richa Jaggi
Creative Tteam: Jigi Dalal, Jigar Fernandes, Makarand Berde, Sameer Wagh, Rakesh Jha, Shashank Jha, Paarth Gadia, Aishik Sengupta, Harshad Salian
Production House: Nirvana Films
Director: Prakash Varma
Producer: Sneha Iype
