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Mini Zoozoos hum 'Zumi, Zumi…' to cap their IPL6 antics over 6 weeks

The closing film of the Vodafone campaign is a celebration of the brand's IPL campaign. Conceptualised by Ogilvy & Mather, the song is catchy and is set to become a rage

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Mini Zoozoos hum 'Zumi, Zumi…' to cap their IPL6 antics over 6 weeks

Mini Zoozoos hum 'Zumi, Zumi…' to cap their IPL6 antics over 6 weeks

The closing film of the Vodafone campaign is a celebration of the brand's IPL campaign. Conceptualised by Ogilvy & Mather, the song is catchy and is set to become a rage

BestMediaInfo Bureau | Mumbai | May 27, 2013

publive-imageThere may have been mixed opinions about the IPL6 campaign of Vodafone. But the finale of the campaign that ran through the past week was a blockbuster as the loveable army of the one-eyed mini Zoozoos danced and sang to the tune of “Zumi, Zumi…”

In a way, it was a grand communication strategy to end the campaign is such a great manner with a music video. What the “Har friend zaroori hai…” song did for Airtel, “Zumi, Zumi…” is set to do the same for Vodafone.

 

Rajiv Rao, National Creative Director, O&M India, said, “This music video is an anthem of the army of mini Zoozoos who have been the carriers of mobile internet. They rejoice in the fun that Internet brings to your phone.  This is also the celebration of the IPL campaign finale.”

The TVC:

Credits: 

Agency: Ogilvy & Mather (Mumbai)

National Creative Director: Rajiv Rao

Head of Advertising, Ogilvy India: Hepzibah Pathak

Head of Team Vodafone: Sarang Wahal

Sr. Creative Directors: Kiran Anthony, Shahrukh Irani

Account Planning: Prem Narayan, Anoop Menon

Account Management: Paghna Bhatia, Chatak Vakharia, Vishal Kaul, Himangi Kanodia, Tejas Sawant, Richa Jaggi

Creative Tteam: Jigi Dalal, Jigar Fernandes, Makarand Berde, Sameer Wagh, Rakesh Jha, Shashank Jha, Paarth Gadia, Aishik Sengupta, Harshad Salian

Production House: Nirvana Films

Director: Prakash Varma

Producer: Sneha Iype

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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