BCCC has received several complaints regarding the telecast of content on channels meant for children, including cartoon channels, hence the advisory
BestMediaInfo Bureau | Delhi | May 20, 2013
The Broadcasting Content Complaints Council (BCCC), in an advisory, has said that while it wishes to avoid being a censoring agency, all IBF member channels, particularly children’s/cartoon channels, should be more cautious in the selection of content shown, considering the impressionable minds of their target viewers. The emphasis should be on the “best interest of the child”.
The BCCC has received several complaints regarding the telecast of content on channels meant for children, including cartoon channels. These complaints fall in the following broad categories:
The BCCC takes note of the contention of some broadcasters that there is no separate classification of channels as those meant exclusively for children and, therefore, there can be no additional restraint on the telecast of content, even if it is meant largely for adult viewers.
The Council, however, is of the opinion that as a matter of fact, some channels consider children to be their principal target viewers. Consequently, it is children who overwhelmingly watch these channels and unsuspecting parents allow them easy access to programmes aired on such channels.