BBH India elevates Sanjay Sharma as Head of Planning

He steps into the shoes of Partha Sinha who is set to join the leadership team of Publicis South Asia

BestMediaInfo Bureau | Mumbai | May 31, 2013

Sanjay Sharma

BBH India announced today a change in the strategic leadership of the agency. Partha Sinha, one of the founding Managing Partners, will be leaving in due course to take up a new position at Publicis Worldwide as the South Asia Head of Strategy. Sanjay Sharma, Senior Strategy Director and a long-time BBH hand, will be stepping up to take on the role of Head of Planning at BBH India.

Discussing the restructuring, Gwyn Jones, Global CEO, said, “Partha was the first person we hired in India and has done a great job for us over the past four years, helping to establish the BBH brand. However, the opportunity to work with his good friend Bobby and to remain within a business he knows well was one he felt he had to take and obviously I am happy that he will still be part of the Publicis Groupe. Furthermore, it is testament to the job Partha has done that we have someone of Sanjay's quality ready to step up into the role.”

Subhash Kamath, Managing Partner, BBH India, said, “We'll miss Partha as we've been friends and colleagues for years. He's done such a wonderful job for us. But as they say, every change also throws up an opportunity. Both Russell and I are delighted that Sanjay is being able to seamlessly step into those shoes. He's been with us right from the start, knows all our brands well and we have no doubt that he'll be able to lead our focus on strategic planning at the heart of creative excellence.”

Sanjay Sharma said about his new role, “I am really excited about stepping up to take the lead planning role in India. BBH has a strong culture of great strategic thinking and creative excellence. My role will be to work closely with the team here to produce ideas that capture people's imaginations and produce great business result for our clients."

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer and World Gold Council amongst many others.

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