The mandate will include print in the first go, followed by digital media and television
BestMediaInfo Bureau | Delhi | April 23, 2013
VivaKi Partnerships Unit (VPU) has won the media mandate for Lovely Professional University, one of the largest educational institutions in North India, in a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television.
Lovely Professional University is a venture of the Lovely Group. The university has grown from strength to strength since its inception and has been recognised as India’s largest universities driven by quality.
Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit, said, “Education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector, is surely going to be an exciting journey.”
Aman Mittal, Deputy Director, Lovely Professional University, said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus suited our needs the best. We are sure that this alliance will help us achieve our brand objectives.”
Tarun Nigam, COO, VivaKi Partnerships Unit, said, “We are excited to handle Lovely Professional University. Our combination of insight led media planning coupled with scale and skill in media buying will help LPU in accelerating their visibility with increased accountability.”
VivaKi Partnerships Unit (VPU) is a special unit housed under VivaKi Exchange. It is a focused initiative for pursuing partnerships with local, full-service agencies and media agencies in tier II and III markets. These partnerships are in the form of exclusive relationships to support the agencies on their strategic marketing plans and provide other value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.