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Tigre Blanc appoints Bang in the Middle as its brand custodian

As the brand cannot use mainline communication, the focus would be more in creating a series of experiences for the brand and use of digital marketing

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Bang in the Middle wins SH Group's communication mandate

Tigre Blanc appoints Bang in the Middle as its brand custodian

As the brand cannot use mainline communication, the focus would be more in creating a series of experiences for the brand and use of digital marketing

BestMediaInfo Bureau | Delhi | April 16, 2013

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Bang in the Middle has been roped in by Tigre Blanc for its India foray. Tigre Blanc, of French heritage, is a luxury brand that best represents the world's finest vodka. Francois Belleville, a Frenchman raised in the hills of Champagne, France, was inspired to create Tigre Blanc vodka by his dual passions for great wines and spirits and the 'art of love'.

“Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this needs a very seasoned and experienced team. We found that team at Bang in the Middle. We hope to make the brand the first choice of the new fashion conscious consumers in partnership with Bang in the Middle,” said Ramesh Mani, President, Tigre Blanc India

“Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after vodka brands in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of the web,” said Naresh Gupta, Managing Partner, Bang in the Middle.

Tigre Blanc or 'White Tiger' is the Taoist symbol which represents the feminine version of erotic and spiritual fulfilment. Tigre Blanc celebrates the spirit and design that would liberate erotic energy and inner freedom.

Each bottle sold helps to save tigers in the wild, thanks to the partnership with Panthera. Tigre Blanc is a truly sustainable brand that contributes to the preservation of nature which has inspired it.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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