The decision was taken to address the current inventory crunch and comes as a reflection of changing market dynamics
BestMediaInfo Bureau | Delhi | April 23, 2013
MY FM has announced an increase in its advertising rates by 20 per cent. The decision to hike rates was taken to address the current inventory crunch and comes as a reflection of changing market dynamics, with advertisers both retail and national realising the effectiveness and efficiency of the medium.
Harrish M Bhatia CEO, 94.3 MY FM, said, “Our advertisers know the value proposition we offer based on our local market understanding backed by our leadership in retail market. The new price structure is designed keeping the interest of both clients & listeners in mind.”
A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd, owners of Dainik Bhaskar Group. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities in seven states, building on the strong local understanding that Bhaskar Group had in these markets. Spread across Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.