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Focus creates first ever online ecosystem ‘worldoo’ for kids

The ever-evolving online ecosystem’ is targeted kids in the 6-12 years age group and is a unique platform offering a blend of entertainment and education

Focus creates first ever online ecosystem ‘worldoo’ for kids

The ever-evolving online ecosystem’ is targeted kids in the 6-12 years age group and is a unique platform offering a blend of entertainment and education 

BestMediaInfo Bureau | Delhi | April 25, 2013

Focus, an advertising and digital media agency, has launched ‘worldoo’ (, a first of its kind ‘ever-evolving Online Ecosystem’ for kids in the 6-12 years age group. worldoo is world’s first destination on the web that offers kids a unique interactive experience where they can live, express and play. Kids can consume the most popular content from their world of interests and earn virtual currency (Stars) by doing so. They can then express their creativity and ownership by designing their home and spend their earnings in a virtual store.

The company expects to leverage the growing internet penetration amongst the next generation kids to  make worldoo become a kid’s favourite destination as it promises to offer ‘something new, always’ through content that imparts both excitement and education, all in a single platform.

worldoo being a holistic ecosystem has ensured covering a kid’s diverse interests with partnerships: Games from Miniclip, the Gamebox, Zapak; cartoons from Cartoon Network and Chota Bheem; animals and environment and conservation from National Geographic and JeffCorwinConnect; movies and trailers from Warner Bros., Shemaroo, Sony Pictures, Reliance Big Flix; edutainment from ZeeQ; books & comics include Amar Chitra Katha, Crosswords, Landmark, Dreamland, Britanica Books, Robinage, Champak. An international destination is also included, the very popular Sentos in Singapore.

Realising the gap, these brands believed in the concept and have associated with worldoo through seven content sources (landmarks) nestled in an island that’s designed to be a refreshing visual treat.

Monish Ghatalia, MD, Focus Circle Group, said, “We are very excited to launch Worldoo, India’s first audience focused engagement platform for brands on the internet. With conventional activation mediums, it is challenging for brands to reach out to a large chunk of target audiences at a single point, and even more difficult to sustain the engagement. We are confident that Worldoo will provide an edge for brands, to engage with the right target audience. It offers the right platform for brands to achieves much more than just impressions and clicks.”

Juhi Ravindranath, VP - Ad Sales South Asia, Turner International India, commenting on the content partnership with worldoo, said, “At Turner our aim has always been to push the boundaries and deliver innovative and entertaining content/experience across various platforms. worldoo is a unique idea and we are happy to partner with Focus in a bid to create the right brand experience for consumers.”

Harsh Wardhan Dave, Head Experience & Brand, Worldoo, added, “Advertising for kids online has always been restricted to banners, contest pages, microsites. There is no innovation in this space in terms of customer engagement. The launch of worldoo is a very proud moment for us as it fills this gap for brands to think out of the box and create a real life engagement with kids through our digital platform.”

Since worldoo has a unqiue blend of social and engagement, brands can go live with kids in worldoo. Kids can follow brands, make friends with them, get tips from brands, etc. Also, creatively they can seamlessly become a part of a user’s journey as the brand can be present while kids spend their time in their world. For instance, a breakfast brand can place a bowl of cereals in a kid’s home at worldoo or a car brand can be driving through the roads of worldoo and more such tailormade innovations.

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