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ESS expands sports bouquet, launches Star Sports 2

The sixth ESS channel, going on air from March 11, promises 'More Sports, More Action, More Excitement'

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BestMediaInfo Bureau
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ESS expands sports bouquet, launches Star Sports 2

ESS expands sports bouquet, launches Star Sports 2

The sixth ESS channel, going on air from March 11, promises 'More Sports, More Action, More Excitement'

BestMediaInfo Bureau | Delhi | March 7, 2013

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ESPN Star Sports (ESS) has expanded its sports bouquet with the addition of a new channel – Star Sports 2. The new channel is being launched especially for the Indian sub-continent keeping in mind the growing need of Indian sports fans. The channel will be officially launched on March 11, 2013. Star Sports 2 will be the sixth channel to be launched by ESS in India after Star Sports, Star Cricket, Star Cricket HD, ESPN and ESPN HD.

STAR Sports 2 will showcase live and non-live events across sporting categories like cricket, soccer, tennis, motor racing and golf. The new channel promises to offer more sports, more action, more excitement, more passion, more emotions, more exhilaration and more heroes to follow for sports fans across the country.

Sanjay Gupta, COO, Star India, said, “Our vision is to expand the sports viewership in the country. Star network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic cricket for six years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches.”

“Apart from exciting live content, we are also innovating in the way we present sports. Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language, which was very well received by viewers. Similarly, our recent launch – www.starsports.com – enables us to engage with passionate cricket fans like never before, and we are delighted with the site's ramp-up in the last two months,” Gupta added.

The sports broadcaster has launched a high decibel on-air campaign to promote Star Sports 2. This campaign is running across the Star India network.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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