Dream Theatre to roll out FIFA World Cup licensing programme

It will bring in the entire FIFA merchandise collection to India

BestMediaInfo Bureau | Delhi | March 15, 2013

Football fans in India have plenty to be excited about as they prepare for the biggest sporting event in the world, the 2014 FIFA World Cup in Brazil. Dream Theatre, the Mumbai-based brand management and licensing enterprise, in association with Pacific Licensing Studio (PLS), FIFA's appointed licensing agent for South East Asia, will bring in FIFA's licensed merchandise collection to India.

Dream Theatre will roll out the licensed merchandise collection including apparel, accessories, footwear, sporting goods; back to school supplies, stationery, home furnishing, eyewear and computer accessories amongst others. The collection is set to spark interest amongst the football crazy youth.

Founder and CEO of Dream Theatre, Jiggy George, said, “We are evidently enthusiastic about this landmark. Football is gaining popularity in India and the FIFA World Cup is an epic event. We are proud to be associated with FIFA and on a personal note, our core team being big fans of football, this makes it even more fun. We are looking forward to unveiling a fantastic merchandise programme which will dovetail with the event.”

Dream Theatre is an Entertainment Company that uses the power of licensing to create content, build new brands, and represent companies on syndication, licensing and merchandising thereby creating delightful experiences for its audience. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of promotional licensing, food and beverages and personal care Dream Theatre also represents Rovio for Angry Birds, DreamWorks Animation, World Wrestling Entertainment, Saban Brands for Power Rangers Samurai, Sanrio for Mr Men and Little Miss, and the Discovery Enterprises portfolio for Animal Planet, Discovery Channel, Discovery Expedition, LA Ink, Miami Ink and American Chopper.

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