The Lotus winners announced are in the Interactive, Mobile, Print Craft, Design, Press, New Director and Film Craft categories
BestMediaInfo Bureau | Delhi | March 19, 2013
The winners of the Interactive, Mobile, Print Craft, Design, Press, New Director and Film Craft Lotus were announced at the end of the second day of the 16th Asia Pacific Advertising Festival (Adfest), being held in Pattaya, Thailand. Indian agencies hit 16 medals. Taproot India led the tally with 2 Silver and 4 Bronze medals followed by Grey Worldwide India with 2 Silver medals. McCann Worldgroup, Contract Advertising and Bang Bang Films were other Silver winners. DDB Mudra, Leo Burnett and Webchutney won a Bronze each.
Cyber Lotus has been renamed Interactive Lotus for Connect the Dots. This year there were 203 entries.
Interactive Jury President Valerie Cheng, Executive Creative Director for JWT Singapore, said, “What was interesting was the winning work was chosen not so much due to the new technology it used but more on the insightful way the campaign used pre-existing technology that demonstrated how digital is really a way of life not just a media channel. It showed that digital is really aintegrated part of people’s lives.”
21 awards were announced, including 11 Bronze, 6 Silver, 3 Gold and 1 Grande. The Grande was presented to Clemenger BBDO, Sydney for its ‘Mimeisthai’ work for TEDxSydney.
Three Golds were won by Party, Tokyo for ‘Unicorn x Space Brothers “Feel So Moon”’, McCann Melbourne for ‘Dumb Ways to Die’ and DDB DM9JamesSyfu, Manila for ‘Bury the Past’.
From India, Webchutney won a Bronze in this category for its campaign Harmonium Love for Mohan Music Place.
Mobile Lotus is a new category introduced this year and received 62 entries. There were six awards given in the category, including 2 Silvers and 4 Bronze Lotus.
The 2 Silvers were won by beacon communications kk, Tokyo for ‘9 heroes’ and JWT Singapore for ‘Rapid Rescue’.
Valerie Cheng, Executive Creative Director for JWT Singapore was chairing the Jury for the Mobile Lotus category. She said, “We were hoping to see more work in the mobile category this year. The straightforward criterion to win work in this category is that it had to be entertaining and useful. We could see that the winning work in mobile was something that people would genuinely want to download and that it was easy for them to engage with.”
There was no finalist/winner from India in this category.
From 408 entries in the Press category (up from 335 in 2012), there were 30 Lotus trophiesawarded including 1Grande, 3 Gold, 10 Silver and 16 Bronze. Best of Show for the Press category went to Leo Burnett Sydney for Bunderberg Red’s ‘Butterfly/Catfish/Pig, in the Alcoholic Beverages category.
Press Jury President Ronald Ng, Chief Creative Officer of BBDO/Proximity Singapore, explained, “As the Print jury, we tried to judge work from the point of view of a consumer and therefore looked for executions that were strong on human insights. We were excited about awarding the Grande Lotus to Bundeberg Red. As a piece of work, it ticked all the boxes and delivered great, classic advertising in print form.”
The 3 Gold Lotus awards were given out to PT Hakuhodo Indonesia from Jakarta for ‘Afrochina/ArabAmerican/Indijap’, DDB Group Singapore for ‘Life Cycle – Cityscape/Terrain/Roadmap’ and the Leo Burnett Group Thailand for ‘its Monologue Campaign work for Land Rover called ‘Mountain/Orangutan/River’.
Indian agencies picked 4 Lotus in Press category including a Silver and 3 Bronze medals.
|Horn/Bell/Duck||Volkswagen Passat||DDB Mudra Group||Bronze|
|Hands can't be trusted- House Wife/Hands can't be trusted- Scientist||Videocon Mobile||McCann Worldgroup India||Bronze|
|Visual Classified||Times Classified||Taproot India||Silver|
|Abused Goddess 1-3||Save Our Sisters||Taproot India||Bronze|
Print Craft Lotus
The Print Craft category attracted 325 entries in 2013, more than 50 per cent higher than the previous year.
It was also won the highest number of awards of any category – 40 in total, which included 12 Gold, 17 Silver and 11 Bronze Lotus awards. There is no Grande award given out for the Print Craft category.
Jury President Santosh Padhi, Chief Creative Officer and Co-Founder of Taproot India, said, “The winning work was very well crafted with great art direction – newness and freshness in terms of execution – and that’s what we liked about it. There was a great amount of competition in this category this year so we had a tough time picking the winners. Adfest normally has strict criteria not to award more than three winners per sub-category but because there was so much great work, we had to award more work, which shows the high level of quality.”
The Print Craft categories where the 12 Gold awards were given were:
From India, there were 3 agencies bagging 2 Silver and 3 Bronze medals in Print Craft.
|Print Craft Lotus|
|God||ATSS||McCann Worldgroup India||Silver|
|Country side Bar/Fish Market/Toilet||Nima Bartan||Taproot India||Bronze|
|Camouflage Toilet/Camouflage Kitchen||Bajaj Exhaust Fans||Leo Burnett India||Bronze|
|Abused Goddess 1-3||Save Our Sisters||Taproot India||Silver|
|Face 1/Face 2/Face 3||PrayasBharti Trust||Taproot India||Bronze|
Film Craft Lotus
With 226 entries for Film Craft Lotus, there more than double the number of hopeful creative works for this category, compared to last year.
There were 25 winners for the Film Craft category, including 5 Gold, 10 Silver and 10 Bronze Lotus Awards. No Best of Show is awarded for Craft categories.
Addict Media Films Seoul won 3 Gold in Directing, Editing and Cinematography for Samsung Camera ‘What Does Your Mind See?’The Gold for Special Effects went to Alt.fx, Brisbane for Foxtel’s ‘Seeing is Believing’, and the fifth Gold was awarded for Production Design and went to Ogilvy Beijing for Volkswagen Phaeton’s ‘Singular Masterpiece’.
Film Craft Jury President John Park, Founder and Direct of Addict Media Films, Seoul, said, “There were fewer individual spots that stood out in the Film Craft category but overall, the level of craftsmanship was better than last year in many different categories, but especially in Cinematography. Truth-based films that used a documentary style or captured moments in life were a big trend this year.”
Three Indian agencies bagged one Silver Lotus each in Film Craft category.
|Film Craft Lotus|
|IPL- Carnival||BCCI||Bang Bang Films||Silver|
|Giving is Magic||ICICI Bank||Corcoise Films||Silver|
|Morphy Richards- Corruption||Morphy Richards Juicers||Contract Advertising||Silver|
New Director Lotus
This year, there were 13 entries to the New Director category. The Jury awarded one Silver and Two Bronze Lotus awards, plus a commendation. The Silver Lotus was presented to Leo Burnett Malaysia from Kuala Lumpur for Petronas ‘Strangers’.
There was no finalist/winner from India for New Director Lotus.
India got 3 medals in Design category where Grey Worldwide India won 2 Silver Lotus and Taproot India won a Bronze Lotus.
|Strip the Summer||Killer Jeans||Grey Worldwide India||Silver|
|Green Fold||Killer Jeans||Grey Worldwide India||Silver|
|DONATE MORE||RED CROSS||Taproot India||Bronze|