The international streaming app for Facebook will enable over 1.7 million fans of the channel to listen to Vh1’s picks of the best international music
BestMediaInfo Bureau | Mumbai | February 15, 2013
For all those people who eat, sleep and breathe music, Vh1 has set foot on the digital space to launch a new generation app – Vh1 Pulse – which will help their fans to be in sync with their favorite tracks, anytime of the day. Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable over 1.7 million fans of the channel to listen to Vh1’s picks of the best international music. The application that went LIVE this week, is the largest Facebook community amongst international music in India.
On the application, all songs will be picked by Vh1 and fans can listen to the playlist specially created which includes the best of all English music. ‘Pulse’ will be the one stop shop for different genres of music and artists. What makes this app even more fun is the fact that fans can not only listen to Vh1’s playlist but can also create a playlist of their own. They can pick and listen to tracks that their friends and other music lovers are listening to.
Vh1 has entertained and engaged viewers with some clutter breaking shows and initiatives since its inception; and have undertaken various programs to help their loyal fans get intimate with the international music scenario experienced on the other side of the hemisphere.
Speaking about this new app, Ferzad Palia, Senior Vice President & GM - English Entertainment, Viacom18 Media Pvt. Ltd. says, “With a fan base of nearly 2 million ardent music lovers, this cutting addition to the Vh1 India Facebook page is part of our philosophy of ‘Vh1 EVERYWHERE’. Vh1 Pulse powered by Hungama, is a destination where our fans can hang out, listen to their favourite tracks, discover new artistes, chart toppers, create playlists and above all, share with their friends. We’re sure our fans will get hooked on and love the experience.”
Siddhartha Roy, COO - Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd. added, “Social communities are the new media real estate for brands where they can increase interaction and engagement with their consumers. Vh1 and Hungama bring Vh1 Pulse - a one stop destination for great International Music spread across various genres. There is an increasing demand for International Music and Hungama is committed at satiating this need by powering this service via its platform and content.”
Viacom 18’s VP & Business Head, Digital Media - Rajneel Kumar said, "At Viacom18's Digital team, our mission is to constantly innovate and build value for our consumers across brands, digitally. Vh1 Pulse as an app on Facebook brings the best of international music to the largest Indian community around English music, Vh1 India on Facebook! We would like this to become the one stop destination for all fans to enjoy music and find new friends of similar musical tastes.”