Madison Media wins Ruchi Soya AoR worth Rs 30 cr

The incumbent on the account is MEC. Madison Media Sigma will handle traditional media planning and buying for the client

BestMediaInfo Bureau | Delhi | February 19, 2013

Madison Media has just announced the win of Ruchi Soya Industries' Consumer Brands Division account in Mumbai. Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crore. The account was previously handled by MEC.

Nutrela is a pioneer and market leader in branded soya food category and other healthy food products which include soya chunks and granules, cooking oils, and table spread.

Madison Media has been on an account winning spree, having recently won a host of new businesses including Max India's corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

Gautam Kiyawat, Group CEO, Madison Media, commented on the win, “We are delighted with this new win and confident of taking Ruchi Soya group and brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

Sandipan Ghosh, AVP Marketing, Consumer Brands Division, Ruchi Soya Industries, said, “We wanted a partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com