HBO Defined & HBO Hits go on-air

HBO Asia and Eros announce distribution deals with DTH operators Dish TV and Airtel Digital TV

BestMediaInfo Bureau | Delhi | February 27, 2013

HBO Asia and Eros International Media have announced the launch of HBO Defined and HBO Hits in India with two of the leading DTH operators, Dish TV and Airtel Digital TV. These carriage deals come shortly after the December 2012 announcement of the landmark strategic tie-up between HBO Asia and Eros to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.

HBO Defined and HBO Hits will showcase the best of Hollywood and Bollywood content through HD and SD feeds on Dish TV (channels 24 and 25 on HD and 414 and 415 on SD boxes, respectively) and SD feed on Airtel Digital TV (channels 199 and 200, respectively). These will be offered at a special introductory price of Rs 49 and Rs 69 for SD and HD services, respectively.

“The launch of HBO Defined and HBO Hits on Dish TV and Airtel Digital TV will reach out to a wide network of subscribers all over India,” said Jonathan Spink, CEO of HBO Asia. “Subscribers in India will be able to enjoy a first class cinema experience that is 100% advertising free in the comfort of their own home.”

Jyoti Deshpande, Executive Director, Eros International Media, said, “We are excited about the quick response from the DTH operators to offer our premium channels to their customer base and are thankful to Dish and Airtel for partnering with us. We are confident that our compelling and unique content offering of Bollywood and Hollywood plus an advertising-free viewing experience will make this an instant hit with subscribers”.

Catering to all movie lovers and each having a distinct identity, HBO Defined and HBO Hits (www.hbodefined.in) is a 24-hour advertising-free premium programming subscription service

and home of the latest Hollywood and Bollywood blockbusters and award-winning HBO Originals, while HBO Hits (www.hbohits.in) is a high-octane 24-hour advertising-free premium subscription service packed with entertainment with a bold, honest and unapologetic attitude and indulges the viewers with genre driven anchors and iconic HBO Original series.

Over the next few months viewers can expect an overwhelming line-up of “first time in India” Hollywood blockbuster premieres such as 'Mission Impossible: Ghost Protocol', Bollywood premières of titles such as 'Chakravyuh', award winning titles such as 'The Iron Lady' and exclusive and award-winning HBO Original programmes such as 'Veep', 'Game of Thrones', 'True Blood' and 'Boardwalk Empire' as they premiere close to US airdates.

In addition, dual language options of either English or Hindi are available for selected Hollywood blockbusters. Some of the upcoming titles in dual language are 'Captain America: The First Avenger', 'Thor', 'Harry Potter & The Deathly Hallows Part 2', 'Mission Impossible: Ghost Protocol', 'Kung Fu Panda 2' and 'Journey 2 Mysterious Island'.

A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March.

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Info@BestMediaInfo.com