The channel gratifies its viewers by ‘freecharging’ the phones of all those who place a missed call to vote for their favorite contestants of DID 4
BestMediaInfo Bureau | Mumbai | December 23, 2013
After selecting its wild-card contestants this weekend, India’s top-rated dance reality show ‘Maruti Suzuki Dance India Dance powered by Quikr.com’ entered its most exciting leg with the Top 10 contestants battling it out for the much coveted sunehri taqdeer ki topi. Now, as the voting phase began on Sunday, December 22, audiences got as much power to vote for their favorite contestants as the judges of the show. After pioneering the concept of ‘Missed Call’ voting last year in order to make the process cost-free for viewers, Zee TV has plans of making its voting phase even more exciting through yet another innovation in the digital space this season. In a first move of its kind across Hindi GECs, Zee TV goes one step further this season and gratifies its viewers by ‘freecharging’ the phones of all those who place a missed call to vote for their favorite contestants.
The mechanism is simple … On placing a missed call to vote for their favorite contestant, the viewer will receive a promo code. The voter can then log on to www.freecharge.com and get free talk time worth Rs 10 on a minimum recharge of Rs 20 with the use of the promo code. The consumer will get only one promo code per week which means that they can vote only once per week for their favorite contestant. However, they can cast their vote for all contestants but receive only one promo code.
Talking about the unique innovation, Akash Chawla, Marketing Head, National Channels, ZEEL said, “Voting is an integral part of any reality show. We made voting free last year by way of the ‘Missed-Call Voting’ mechanism. We received an overwhelming response in the form of record-breaking vote counts from our viewers. With this initiative of ‘Freecharging’ our voters’ phones, the idea was to take one step forward and gratify our viewers for sharing their valuable vote with us and helping us in our journey of identifying India’s biggest dancing star. The mechanism is effective as a consumer is allowed to vote only once for their favorite contestant each week through their registered number…thereby, not allowing any duplication of votes. Freecharging will prove to be a fair mechanism to identify a winner based on public opinion as well as the judge’s scores.”
“It is our pleasure to associate with ZEE TV for their most successful show ‘Dance India Dance’. For the first time in the history of television, viewers will be rewarded for engagement with their favorite show. With this idea, we aim to create customer delight for the viewers. Talk time is a universal reward that will be equally enjoyed by every viewer. ZEE TV appreciated the concept and were equally excited with our proposal. We are looking forward to a massive consumer engagement and setting a new standard for television media." said Kunal Shah, Founder FreeCharge.com