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Rajdeep Sardesai leads in social media conversations during Assembly Polls

The research report by Goonj Labs puts CNN-IBN’s popularity 14% higher when calculated across platforms on Google Search, Facebook, Twitter, Google News and YouTube

BestMediaInfo Bureau | Delhi | December 30, 2013

Rajdeep Sardesai Rajdeep Sardesai

Recent research conducted by an independent organization, Goonj Labs, on news channels’ social media engagement during the latest Assembly Elections has yet again proved that CNN-IBN is the leader in social media space too. The channel’s popularity when calculated across platforms on Google Search, Facebook, Twitter, Google News, YouTube was 14 per cent higher in comparison to the nearest channel on counting day, according to a statement from the channel.

In terms of interactions, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN Lokmat, led the pack, especially due to personal intervention and responses which came regularly. On counting day, 67 per cent people searched, read or interacted with content related to Rajdeep (#AskRajdeep). When it comes to interaction with opinion makers and influencers, Sardesai is the most popular choice, with his popularity rating 73 per cent more than the average for English News editors and a staggering 35 per cent more than his nearest competitor. Sardesai received 95 per cent more than Arnab Goswami and 33 per cent more than Barkha Dutt.

In terms of positive interactions on social media, Sardesai is the most popular choice with 60 per cent more positive interactions than the average for English News editors. On election results day, Sardesai was the most sought after English News editor on social media; not only in terms of volume but also in terms of positive comments and interaction with influential individuals.

CNN-IBN has 64 per cent more positive conversations than the category average for English News. On the day of announcements, CNN-IBN had the highest share of conversations compared to other English news channels (approx. 30 per cent ahead). Also, on positive conversations and engagement, CNN-IBN is consistently ahead. In comparison to the rest, CNN-IBN is the most popular choice when it comes to the influential people on social media; the popularity of CNN-IBN among influencers is 56 per cent more than the category average for English News. The popularity of CNN-IBN was 48 per cent more than the category average for English News.

ANALYSIS OF THE DATA by GOONJ Labs from Dec 1st to Dec 10th
Channels CNN-IBN NDTV 24x7 Times Now Headlines Today Others %Lead over category average
Overall conversation vis-a-vis English News Channels – India 63999 58971 61806 20232 11433 48%
Positive Conversations and engagements - vis-a-vis English News Channels – India 16378 13696 11943 5351 2592 64%
Maven Conversations and engagements - vis-a-vis English News Channels – India 339 299 281 114 56 56%
Editors Rajdeep Sardesai Barkha Dutt Arnab Goswami Rahul Kanwal Others
Division of overall conversation vis-a-vis English News Channels - Editors - India 13591 11923 12866 4281 2587 50%
Positive Conversations and engagements - vis-a-vis English News Editors - India 3200 3143 2084 1072 519 60%
Maven Conversations and engagements - vis-a-vis English News Editors – India 176 130 110 44 49 73%

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