The dipstick survey conducted in 15 cities to understand online shopping trends during the festive week finds that majority of transactions took place through credit card, debit card or net banking
BestMediaInfo Bureau | Delhi | December 3, 2013
Plastic took precedence over cash in online shopping during Diwali, according to a survey by the Internet and Mobile Association of India (IAMAI). The dipstick survey, conducted from October 30 to November 4, 2013 in 15 cities to understand the online shopping trends during the festive week, finds that majority of the transactions took place through credit card, debit card or net banking. The survey finds that 59% of the respondents used credit card to shop online, while 28 per cent used debit card, reflecting the maturing of consumer behaviour in urban markets. 40 per cent of the respondents, however, mentioned that they opted for cash on delivery as their payment mode. A total of 3,480 responses were received by the survey.
The survey also revealed that electronics and accessories topped the list of items for online shoppers during Diwali. 41% respondents said they purchased travel tickets online, while 39% said they purchased garments.
29 per cent of the respondents mentioned that they purchased products in the range of Rs 3,000 to Rs 5,000. Interestingly, 20 per cent of the respondents said that they purchased goods worth more than Rs 10,000 and above. A mere 5 per cent said they purchased goods worth Rs 100 to Rs 500.
Flipkart was the most frequented e-tailing site. It was followed by ebay, Snapdeal and Jabong. Among booking sites, IRCTC was at the top followed by Bookmyshow, MakeMyTrip, Yatra and Cleartrip.
According to the survey, 31 per cent of online shoppers were from Delhi NCR followed by greater Mumbai with 22 per cent respondents. Bangalore was third with 12 per cent respondents.