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Maxus ends year on strong note winning Kotak Mahindra Group account

2013 has been a great year for Maxus as the GroupM agency won a clutch of accounts through the year

BestMediaInfo Bureau | Mumbai | December 30, 2013


Maxus has ended the year on a strong note, winning the media investment mandate for the Kotak Mahindra Group in a multi-agency pitch.

Maxus India has been in the news for several new business wins including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com They also retained the L’Oreal business in 2013 after an aggressive multi-agency pitch.

Kartik Sharma, MD, Maxus, South Asia, said, "We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster."

 Established in 1985, the Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance (KMFL), the group’s flagship company, received a banking licence from Reserve Bank of India. With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.

The consolidated balance sheet of Kotak Mahindra Group is over Rs 1.14 lakh crore and the consolidated net worth of the group stands at Rs 17,868 crore (approx $2.9 billion) as on September 30, 2013. The group offers a wide range of financial services that encompass every sphere of life. From commercial banking to stock broking, mutual funds, life insurance and investment banking, the group caters to the diverse financial needs of individuals and the corporate sector.

The group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, Dubai, Abu Dhabi, Mauritius and Singapore.


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