Advertisment

Kyoorius kicks off FYIday with Digital

Laura Jordan Bambach, President, D&AD and Creative Director, Dare, throws light on how brands can be built using social media

author-image
BestMediaInfo Bureau
New Update
Kyoorius kicks off FYIday with Digital

Kyoorius kicks off FYIday with Digital

Laura Jordan Bambach, President, D&AD and Creative Director, Dare, throws light on how brands can be built using social media

BestMediaInfo Bureau | Mumbai | December 6, 2013

Laura Jordan Laura Jordan

Kyoorius, the not-for-profit initiative by Transasia Fine Papers, successfully concluded the first leg of its latest initiative – Kyoorius FYIday – in Mumbai and Delhi in partnership with D&AD and Storyboard.

The first FYIday on Digital, led by Laura Jordan Bambach, President, D&AD and Creative Director, Dare, was attended by 200 design and marketing professionals in both cities. With digital as one of the hottest topics for marketers in India, Bambach's session was focused on how brand building can be undertaken via Digital Media campaigns.

In recent times, social media offers a great opportunity to build relationships directly with consumers. Bambach threw light on the power of social media to help develop an emotional connection between a brand, its users and then fostering these relationships. Additionally, attendees witnessed the experimental and innovative use of technological advances with a deep understanding of changing customer behavior – all executed as a great story told rather than just an interesting use of technology.

Speaking at the event, Rekha Pamani Gulati, COO, Dyworks, said, “The ability to have access and interact with industry leaders and peers beyond textbook theory is a great opportunity that Kyoorius has made possible. Here, the design fraternity is able to educate and be educated in an informal manner.”

Rajesh Kejriwal, Founder CEO, Kyoorius, said, “We are overwhelmed with the response to the first edition of FYIday. Our goal is of holding 25 such sessions every year pan India to address pertinent issues and spur constant development  through closer and more personalised interactions with subject matter experts, industry leaders, peers and agencies.”

Bambach commented, “I would like to take this opportunity to thank Rajesh Kejriwal and Tim Lindsay to extend this opportunity to me and offer a knowledge sharing platform for global cross pollination of ideas.”

For Your Information day (FYIday) by Kyoorius is a series of seminars, workshops and training sessions held periodically across different cities. Led by specialist speakers on a defined subject and with a limited attendance of around 100 people for a seminar to 25 people for workshops, Kyoorius FYIday is an ideal opportunity to interact more closely and directly with the speaker, industry leaders, peers and agencies.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment