India TV unveils full brand refresh today

The new look has been designed by Renderon Broadcast Design, a US-based packaging firm that counts Fox News and NBC amongst its clients. The new logo has been designed by brand strategy firm DY Works

BestMediaInfo Bureau | Delhi | December 16, 2013

Hindi News channel, India TV, has unveiled its full brand refresh today. The new look has been designed by Renderon Broadcast Design, a US-based packaging firm that counts Fox News and NBC amongst its clients. The brand refresh includes an international and contemporary look and feel for India TV. The new logo has been designed by brand strategy firm DY Works.

India TV news presentation moves to a highly sophisticated double story set. The colourful set has been designed and executed by BDI (Broadcast Design International), one of the global domain leaders. Mike Baker, Former Lighting Director, BBC, was specially flown in for lighting the new set. The new look of India TV mikes has been designed by Germany's Schulze-Brakel that specialises in collateral design for microphone IDs.

The strategic brand refresh has Editor-in-chief Rajat Sharma leading from the front. One of the best known presenters, Sharma has taken charge of primetime reviving his popular show 'Aaj Ki Baat - Rajat Sharma ke Saath'. It may be recalled that this show was first introduced on Star Plus by Rajat Sharma which the channel had successfully used to capture viewership when converting to a Hindi channel.

The new visual identity is backed by an experienced team in the newsroom led by editorial director QW Naqvi, widely credited with the success of Aaj Tak. A large number of experienced editors, producers, presenters and creative writers have recently joined India TV to execute changes in the content.

Ritu Dhawan

Capturing the revamp, India TV Managing Director & CEO, Ritu Dhawan, said, “It is the result of months of seamless planning and execution by all involved with the refresh The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”

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