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FoodFood launches 11 new shows with lifestyle repositioning

With a whole new feel, look, colour and logo as part of its fresh, new repackaging, the channel aims to be a differentiator in the category of food lifestyle channels

BestMediaInfo Bureau | Delhi | December 11, 2013

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FoodFood, a dedicated food channel, in its third year, has launched 11 new shows in sync with its brand new lifestyle positioning, 'It's Sizzling…', focusing on the young urban audience while continuing to serve its broader traditional audience base.

With a whole new feel, look, colour and logo as part of its fresh, new repackaging, the channel aims to be a differentiator in the category of food lifestyle channels. The content is put together in tune for the discerning viewers.

The channel which has a huge diehard fan following of food connoisseurs – young housewives as well as all those men who are passionate about cooking exotic dishes and women who want to break from the age-old cooking trends and know more about modern and easy cooking ideas – is now reinforcing its vision to welcome everyone to be a part of FoodFood.

While the new seasons of some of the existing popular shows like Cook Smart, Turban Tadka, Style Chef, Mummy Ka Magic, High Tea, will reflect the change in the repositioning, the channel aims to woo and build a connect with today’s busy, yet health-conscious men and women who are looking for indulgence and adventure when it comes to their palette.

A pioneer in the industry, the channel has been providing   viewers with gastronomic satisfaction coupled with the exposure to exotic and tasty food habits. An epicurean dream and grandeur of sumptuous food, helmed by Master Chef Sanjeev Kapoor, the channel has become the sole destination for food anthropologists – viewers interested in the art, lifestyle and science of food.

Sanjeev Kapoor said, “I’m using food as a way to communicate with people that I never would have known otherwise. While we will continue with some of our extremely popular shows, all now in their new seasons, our content will be in tune with our loyal consumers enjoying the diversity in taste. Our focus is to deliver in multicultural cities, quality content that is compelling and entertaining irrespective of its origin. The channel with its new shows and repositioning will ensure that the bouquet offered is complete and sizzling for today’s busy generation.”

FoodFood’s robust programming lineup features prominent personalities and great chefs who will be exploring contemporary interests in food that is in tune with the audiences’ preferences.

The New shows:

· Sunny Side Up: With model and actor Madhu Sneha Upadhyay who jumpstarts the day with a heady mix of sugar and spice, sprinkled with expert tips on how to stay fit all day

· The Pooja Makhija Show: Gives you the lowdown on how to eat to your heart’s content, while you delete all excess baggage and come through nourished mind, body and tummy;

· Herbs & Spice: Chef Saransh takes you on a delectable journey where each Herb & Spice has a beautiful story to tell…

· Flab Q is all you wanted to know on world famous diets. It busts some myths; tells you the pros and cons, and most importantly, the right way to follow a diet!

· Becoming: Shah Rukh Khan, Ranbir Kapoor, Deepika Padukone, Kareena Kapoor, Akshay Kumar, Aamir Khan and many others follow a regimen that keeps them fit and fabulous. We take a peek in to their healthy secrets with expert dieticians

· Fit Foodie: Presents low-calorie delicious recipes for those who enjoy     healthy food without missing out on the taste. We share some interesting food ideas that will soon become a part of your healthy lifestyle and regimen

· Healthy Fridge: Transforms your fridge from a greasy fast food nightmare to a high calorie lip smacking leftovers with young Chef and his hand-picked 'Fridge Forensic Team'

· Fitness Fundas: Simple and doable food fundas that will keep you fit and in fabulous shape always.

· Fun Food Facts: This is for those foodies who just love to enjoy   any food they eat. Think before you actually choose what to eat. We keep you abreast with these little known food facts that you must remember while you eat.

· Time Check: Did you know that you need to adhere to a discipline when we eat? Eating at the right time is very important plus the right foods at certain time. Clock your food time with us.

· Healthy Tips: We share some simple tips that will keep you healthy, wealthy and wise.


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