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Vodafone tells youth its mobile internet is ‘Made for Sharing’ every moment

The new 'made for' campaign conceptualised by Ogilvy & Mather shows how Vodafone makes it easier to use the internet 24x7

Sohini Sen | Mumbai | November 19, 2013

Click on the image to watch the TVC.

Vodafone has decided to play up its internet connectivity and network as an extension of its 'Made for' series of campaigns. The recent 'Made for Sharing' campaign showcases how important internet has become in the life of any youngster, through the story of a young girl.

The campaign has drawn inspiration from the real life of youngsters and how they share every moment of their life on the internet.

The TVC, made by Ogilvy & Mather, Mumbai, starts with the story of a girl who is sad because she has broken up with her boyfriend but over the course of the film recovers as she starts having fun with her friends and living her life. During this time she shares all her feelings – the sadness, hanging out with her BFFs, the joy of taking a holiday, singing, shopping, etc, -- through status updates, instagram pictures and video uploads using Vodafone’s mobile internet.

The ad film is a testament of how important ‘sharing’ is to the lives of the youth and how Vodafone’s 24x7 internet is made for young people. It would be relatable to most people since youngsters nowadays live in an ever-connected world with Facebook, Twitter, instagram, etc. They share the smallest of things with their friends through these social media sites. And Vodafone with its all-day, all-time internet connection is the best way to help one share the moments.

“The ‘Made for Sharing’ film reflects the behaviour of this generation – a generation that loves to share its feelings, fears, joys and sorrows; they need to put their thoughts out there; sharing is an important part of their lives, it is the new culture. Vodafone internet helps them do that anytime, effortlessly,” said Rajiv Rao, National Creative Director, O&M.

The TVC:



Agency: Ogilvy & Mather, Mumbai

National Creative Director: Rajiv Rao

Sr. VP & Head of Team Vodafone: Sarang Wahal

Sr. Creative Directors: Srreram Athray & Elizabeth Dias

Creative Team: Umma Saini & Sanket Wadwalkar

Account Management: Chatak Vakharia & Sheetal Mehta

Account Planning: Prem Narayan & Anoop Menon

Production House: Good Morning Films

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