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Taproot appoints Mayuresh Dubhashi as Associate Creative Director

Armed with just a degree in mechanical engineering and no formal education in advertising, Dubhashi has managed to spend eight years working as a writer, first with Lowe Lintas and then JWT

BestMediaInfo Bureau | Mumbai | November 22, 2013

Mayuresh Dubhashi

Taproot India has hired Mayuresh Dubhashi as Associate Creative Director. Armed with just a degree in mechanical engineering and no formal education in advertising, Dubhashi has managed to spend eight years working as a writer.

Dubhashi started work at Lowe Lintas on Idea, Wheel, Surf Excel, among others, and then moved to JWT Mumbai, where he spent over five years. During this gratuity-entitling period, Dubhashi has worked on Good Knight, Smirnoff, Rin Global, Nokia, Brylcreem, Nike, Kingfisher Airlines, Godrej Corporate, Godrej Appliances, and many others.

Apart from many metals at Goafest, he has also won the Young Lotus competition, and represented India at Adfest 2011 and won a Silver medal.

"There's a reason why Taproot is the hottest agency in the country. It's got the best brands and the best people handling them and, more importantly, it's going to offer the best possible opportunities to up my game," Dubhashi said on his joining Taproot.

"I have worked with him in the past, hence I know his strengths, passion and attitude towards work," commented Agnello Dias, Chief Creative Officer & Co-Founder, Taproot India.

"Taproot India is a strong believer in young blood. Mayuresh is young and yet very mature in his thinking and approach," added Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India.

Taproot India has 46 people operating from its single office in Mumbai. The agency has produced memorable campaigns for renowned brands like Pepsi, Mountain Dew, 7UP, The Times of India, Mumbai Mirror, Airtel, Birla Insurance, Bombay Times, Marico's Set Wet and Zatak Deo, Nirma detergent, Karbonn Mobiles, Polycab Wires, Myntra.com, Dulux Paints, Nourishco, Hike, among many others.

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