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MSLGROUP strengthens India team

String of strategic hires aimed at enhancing corporate advisory and reputation management, marketing communications, financial communications, public affairs and social engagement

BestMediaInfo Bureau | Delhi | November 12, 2013

MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, has announced a series of strategic new hires in Asia. The agency’s investment in learning & people development and focus on helping its consultants grow continues to attract some of Asia’s top talent. The 16 appointments announced further strengthen MSLGROUP’s capabilities in Asia within corporate advisory and reputation management, marketing communications, financial communications, public affairs and social engagement across Greater China, India, and Singapore.

Glenn Osaki, President, Asia, MSLGROUP said, “Our strategy of bringing together the region’s best-in-class agencies across multiple disciplines has created a highly dynamic network to drive change in our industry. Our high-value strategic communications advisory, award-winning experiential, 360-degree marketing, digital and creative hubs, and integrated solutions in tandem with our investment in career development programs have set the standard in Asia. We are happy to see that the region’s top talent from diverse backgrounds including advertising, strategic consultancy, public affairs, and social media and digital marketing, have chosen to join the MSLGROUP family.”


Amit Misra has joined MSLGROUP in India as an Executive Vice President and Director of Public Affairs based in Delhi. In this role, Amit serves as the overall market leader for MSLGROUP in Delhi and the Practice Leader for Public Affairs across India. In addition, he will work in close conjunction with 20:20 MSL in Delhi for business development, talent training, key client relationship management, and providing public affairs counsel to clients. Amit is a seasoned communications professional with over 18 years of experience spanning corporate and consulting roles in several international agencies, and is experienced in leading operations, building portfolio of marquee clients, and strengthening the company’s strategic communications practice.

Rahul Lakhpati has joined MSLGROUP in Mumbai as an Account Director with over 12 years experience in public relations and journalism, specializing in strategic communications and content-focused storytelling. Prior to joining MSLGROUP, Rahul worked atseveral international agencies and Lokmat, one of the largest Indian daily newspapers as a Sub-Editor and Reporter.

Hitesh Malhotra has joined MSLGROUP in India as a Group Account Director of Social Hive based in Mumbai. Hitesh is responsible for managing the social media marketing portfolio to develop integrated communications and engagement strategy for the online community. Prior to joining MSLGROUP, he worked at with social media marketing.

20:20 MSL, part of MSLGROUP

Rekha Rao has joined 20:20 MSL as the General Manager of Mumbai office.  Her key responsibilities include operational performance, growth, profitability, talent management and client engagement.  Rekha comes with over 17 years of experience straddling advertising, corporate communications, marketing communications and public relations. Her work has been recognized by prestigious awards including six India SABRE Awards and one AFAQS.

Nischinta Amarnath has joined 20:20 MSL as an Associate Account Director based in Delhi. Nischinta’s strengths lie in conceptualizing, leading and executing strategic communications campaigns to deliver compelling content-focused storytelling for clients across diverse sectors. Nischinta will also lead the company’s reputation and branding function in India. Nischinta has over 12 years of communications and media experience across the EMEA, US and South Asian markets. Prior to joining 20:20 MSL, she was a Wall Street commentator in New York.

Madhavi Mukherjee has joined 20:20 MSL as an Associate Account Director based in Bangalore. Madhavi has 10 years of professional experience, specializing in providing advisory in marketing communication and branding, media verticals, CSR strategies and digital communications. Prior to this role, Madhavi worked for MSLGROUP in India as well as other communications agencies.


Gaurav Trivedi has joined CNC earlier this year and was recently promoted to the position of Managing Director of theDelhi office, where he contributeswith extensive experience in management consulting, corporate affairs and financial analysis and works closely with MSLGROUP in India. Gaurav comes with a diverse industry and consulting expertise and an international working experience in the USA, UK, Canada, Hong Kong, Singapore and India.

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