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Malcolm Mistry joins dna as CEO

A media veteran, Mistry was Publishing Director of India Today Group in his last corporate role before he turned entrepreneur and launched Ushta Te HR Consultancy Services

BestMediaInfo Bureau | Mumbai | November 19, 2013

Malcolm Mistry

dna, India’s fastest growing English daily, has appointed Malcolm Mistry as CEO. Mistry has over two decades of experience during which he worked with Indian Express and India Today Group.

As Publishing Director of India Today Group, Mistry was responsible for some of India’s leading magazines including India Today and all its language publications, Business Today and Readers Digest amongst others. In addition, he was the chief architect of the sales synergy process and created a unified sales team across the various brands.

Subhash Chandra, Chairman, Essel Group, said, “We are delighted to have Malcolm on board. His extensive experience in leading strong media brands will help build on the momentum and navigate dna into a phase of high growth.”

In his last stint, Mistry turned entrepreneur and launched Ushta Te HR Consultancy Services to provide recruitment solutions across key verticals like media, advertising and luxury.

When contacted by, Mistry said, "I have to absorb so much right now. I do not have any preconceived plans for change for DNA but we do have a lot of plans for the future and we need to work towards those. DNA has a great brand value and great potential. As a group also, it is available across different platforms. The outlook, design, everything is commendable. We just have to make sure that the brand carries on the trajectory that it started with.”

When asked about his consultancy, Mistry replied, “As far as my consultancy goes, it is going to be handled by a separate team who will manage the business."

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