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In a first, Zee TV felicitates top shows on competition channels

The Zee Rishtey Awards 2013 felicitated 'Yeh Rishta Kya Kehlata Hai', 'Balika Vadhu' and 'Tarak Mehta ka Ooltah Chashmah' for setting benchmarks in the entertainment industry

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In a first, Zee TV felicitates top shows on competition channels

In a first, Zee TV felicitates top shows on competition channels

The Zee Rishtey Awards 2013 felicitated 'Yeh Rishta Kya Kehlata Hai', 'Balika Vadhu' and 'Tarak Mehta ka Ooltah Chashmah' for setting benchmarks in the entertainment industry

BestMediaInfo Bureau | Mumbai | November 26, 2013

publive-image Punit Goenka felicitating Balika Vadhu, Tarak Mehta and Ye Rishta Kya Kehlata Hai

Being the pioneer in the Indian entertainment industry, Zee TV has again done something unique that will be a benchmark for the broadcast industry. At the recently held annual Zee Rishtey Awards 2013, it awarded the 'Zee Anmol Ratna Awards' to three shows on competition channels for their impact of being original, freshly creative and finely crafted works of fiction that continue to entertain audiences on television.

The three shows that were honoured at the awards ceremony by ZEEL MD & CEO, Punit Goenka, were 'Yeh Rishta Kya Kehlata Hai' from Star Plus, 'Balika Vadhu' from Colors  and 'Taraak Mehta Ka Ooltah Chashmah' from SAB TV. Goenka gave away special awards to the people behind these three shows.

Receiving the award for 'Yeh Rishta Kya Kehlata Hai' was the producer of the show, Rajan Shahi (Director's Kut Productions). For 'Balika Vadhu', it was the writer of the show, Purnendu Shekhar, and for 'Taraak Mehta Ka Ooltah Chashmah', Asit Modi (Neela Telefilms) and Disha Vakharia, the producer and lead actress of, received the awards.

ZEE's brand philosophy, 'Vasudhaiva Kutumbakam', is all encompassing as it embraces everyone in the world as part of its family. This has been taken one step ahead by the 'Zee Anmol Ratna Awards'.

Giving away the awards, Goenka said, “At Zee Rishtey Awards, we come to celebrate our relationship with our viewers but we also know that our viewers have a long standing relationship with shows from other channels…it's time to acknowledge them.”

Excited at receiving the award, Rajan Shahi said, “It is a very big honour to be receiving an award from Zee TV as in my career of 20 years, my best work has been on Zee and after a gap of four years, I am coming back with a new show on the channel.”

Purnendu Shekhar said, “This award is extremely special. Balika Vadhu has received various awards but this is the first time that I am taking away an award for the show from a competition channel. This is the first time ever that any channel has done it, and it is none other than Zee, and hence proves that they were pioneers, are pioneers and will always be pioneers in the industry. My association with Zee goes back to the days of a very popular show called 'Amaanat'. I have also written the script for another show on Zee called 'Saat Phere', which was equally big and won equal number of accolades as 'Balika Vadhu'. At Zee, it always feels like I'm returning home.”

Asit Modi commented, “It is a big honour to be awarded by a competitor channel and it just proves that our bond with Zee TV is eternal. I would like to thank Zee and the entire team.”

The Zee Rishtey Awards 2013 show will be aired on Sunday, December 1, at 8 PM on Zee TV.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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