JCS-Jewel Creation’S is famous for crafting premium class designer jewellery for all occasions and also specialising in bridal jewellery
BestMediaInfo Bureau | Mumbai | November 29, 2013
IBD India, a Percept Hakuhodo company, has been appointed by JCS-Jewel Creation’S to handle its communication and branding activities. The agency will help the brand with integrated solutions including marketing, advertising, BTL and ATL engagements, digital marketing, among others.
JCS-Jewel Creation’S is famous for crafting premium class designer jewellery for all occasions and also specialising in bridal jewellery. With the opening of its first retail store at GN Chetty Road in T Nagar, Chennai, the brand plans to bring world class jewellery to customers through their exquisite designs, grand craftsmanship and cutting edge technology.
JCS now plans to gain market share in the retail jewellery industry. They plan on increasing their presence in South India. IBD India will provide solutions and plan programmes across the entire communication spectrum in order to engage the consumer at all the levels.
Arvind Katrela, Managing Director, JCS-Jewel Creation’S, said, "JCS-Jewel Creation’S is the first of its kind jewellery boutique, located in the heart of Chennai city. With decades of experience in crafting gold, diamond, platinum jewellery and silver articles, we have now forayed into the retail jewellery segment. We are happy to be working with IBD India. They have an impressive portfolio of work to their credit. Their keen understanding of the retail industry and creative edge will definitely add value to the brand.”
Jatin Bhatt, COO & Strategy Planning Director, IBD India,said, “We are really excited to add JCS-Jewel Creation’S to our portfolio of prestigious lifestyle brands. Through research, analysis of competition, tactful marketing strategies and complementary creative solutions, IBD is committed to creating a unique identity for JCS. Our 360 degree communication plan will help JCS gain a quick and strong presence in the cluttered retail jewellery segment.”