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DAC Japan chooses ZEDO as advertising technology partner

Hakuhodo's digital subsidiary has also made a strategic investment in ZEDO

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DAC Japan chooses ZEDO as advertising technology partner

DAC Japan chooses ZEDO as advertising technology partner

Hakuhodo's digital subsidiary has also made a strategic investment in ZEDO

BestMediaInfo Bureau | Mumbai | November 19, 2013

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Zedo Inc., a leading independent advertising technology partner for publishers, recently announced a strategic partnership with DAC, the digital subsidiary of Japanese agency Hakuhodo.

The strategic partnership begins with a collaboration in which DAC's SSP, Yield One, will reach billions of impressions worldwide through ZEDO. Further joint efforts will be announced in the following months. To solidify the partnership DAC has made a strategic investment in ZEDO.

“This is an endorsement of ZEDO, its technologies, its worldwide engineering team and the highly successful ZINC exchange. ZINC video ads reach users that other exchanges cannot reach,” said ZEDO CEO Roy deSouza.

"After extensive research and testing of most ad technology platforms worldwide, we have decided to enter into a long-term partnership with ZEDO for multiple products and future products," DAC's CTO Akihiko Tokuhisa said. "We believe it has the best suite of products and technology for the changed marketplace of today."

ZEDO is a leading advertising technology partner for premium digital publishers. Known for technical innovation and the ability to scale, ZEDO offers publishers a suite of products and services including ad serving and high impact formats. The high impact formats for the web and smartphones allow publishers to immediately earn incremental revenue without changing ad servers.

Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Seattle, Phoenix, St Petersburg Russia and Mumbai, Pune and Goa in India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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