Carat's Doosra wins Indian Navy business

The win followed a multi-agency pitch. The objective of the campaign is to show the career as a Naval Officer attractive for the best talent in India

BestMediaInfo Bureau | Delhi | November 11, 2013

Carat has won the creative mandate for the image projection campaign of the Indian Navy. The win followed a multi-agency pitch initiated by the Indian Navy which saw participation from several major agencies. The objective of the campaign is to show the career as a Naval Officer attractive for the best talent in India. It includes multiple TVCs, press, OOH and digital and is currently under execution.

Zahir Mirza, Director, Doosra Brand Communications, part of the Aegis Media Group to which Carat belongs, said, “It is our honour and privilege to be associated with the Indian Navy. Our strategy and creative are focused on the many unique advantages a career in the Navy has. This in terms of serving the nation, getting an opportunity to work with cutting-edge technology, continuous self-development, and the facilities made available to officers and their families. We also stressed on the necessity not only to speak to potential candidates but also important influencers like their immediate family and friends. We are extremely motivated to deliver impactful communication that will do justice to an organisation as critical, distinguished and valued as the Navy. We have always believed in comprehensive creative solutions and this win is a vindication of our outstanding creative product.”

The thematic campaign is slated for release this month.

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