APAC Effie Awards 2014 introduces Multi-market campaign categories

The first entry deadline is coming up on November 22, 2013 and extended deadlines of December 6 and December 20 for those who need a bit more time

BestMediaInfo Bureau | Delhi | November 20, 2013

APAC Effie is introducing Multi-market Categories to celebrate campaigns that have run successfully in multiple markets across Asia Pacific, further intensifying the regional competition and pushing it a breadth wider.

Connie Chan, Managing Director of MEC Global Solutions (APAC), and Chairman of the 2014 Awards, said, “Although Asia Pacific is the world's most diverse region, we have continued to see the industry's move from simple sharing of best practices to truly multi-market campaign briefs and frameworks. This may be taking something that works in one market to exporting it to another market. Or it may be an original campaign designed to travel across multiple markets in the region. The introduction of Multi-market Categories, in addition to the Single Market Categories, will thus be essential to provide the right platform for the recognition of these kinds of campaigns.”

“In this era of borderless global economy, the emergence of similar purchasing habits by global consumers has encouraged brands to strive for globalisation. Many of these brands have glocalised their branding strategy by building a unified brand image across the region and even worldwide,” added Steve Jun, Senior VP & Head of Global Campaign Division, Innocean Worldwide, who also sits on the APAC Effie Committee.

Multi-market Categories will accept cases which have run in two or more markets in Asia Pacific. Agencies and clients are welcome to submit their entries across the four Multi-market Categories – Products, Services, Asia Pacific Brands and David vs Goliath.

The APAC Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, honours the region's most outstanding campaigns which have been brilliantly executed with proven results in meeting challenging strategic objectives.

The first entry deadline is coming up on November 22, 2013 and extended deadlines of December 6 and December 20 for those who need a bit more time. APAC Effie has also introduced corresponding Material Submission Deadlines to allow entrants to continue working and refine the required materials after submitting their entry details online.

Finalists will be announced in end-February 2014, with the Awards Gala set to take place in April 2014. For more information about the competition, visit www.apaceffie.com.

Info@BestMediaInfo.com

Info@BestMediaInfo.com