Madison and Lodestar Delhi vote for their choice of governments in Delhi Assembly elections and 2014 General Election
BestMediaInfo Bureau | Delhi | November 13, 2013
ABP News Agency Opinion Poll reached Delhi on the third day of the activation in media agencies. The news channel gathered the mood of media agency professionals in Lodestar and Madison Delhi on Monday, November 11. In the first two days of the activation in Mumbai last week, ABP News polling team had visited OMD, Lintas, ZenithOptimedia and Starcom.
‘Kaun Banega Mukhyamantri’ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The format being the same for all agencies, the ABP News team went to the Lodestar and Madison offices and distributed questionnaires to the employees. The questionnaires had five set questions – choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Among the people voted in Lodestar, 47 per cent wanted BJP to come to the power at the Centre while a similar number of people preferred a Congress government again. In Madison, BJP got the support of 59 per cent people while 29 per cent voted for Congress.Interestingly, though an equal number of people supported BJP and Congress in Lodestar, 85 per cent preferred Narendra Modi to become Prime Minister. Modi got support from 81 per cent of Madisonites.
However, there was a turnaround in the responses for Delhi Assembly elections. 53 per cent respondents in Lodestar Delhi want Aam Aadmi Party’s government in Delhi compared with 38 per cent for BJP and only 9 per cent for Congress. 49 per cent Madisonites voted for BJP in Delhi against 41 per cent for Aam Aadmi Party and 10 per cent for Congress.