All the three agencies voted in favour of BJP and Narendra Modi at the Center while Arvind Kejriwal was the choice for Chief Minister of Delhi
BestMediaInfo Bureau | Delhi | November 14, 2013
On Day 4, the ABP News Agency Opinion Poll reached the Delhi offices of Starcom and ZenithOptimedia and Lodestar Mumbai on Tuesday, November 12, to gauge the mood of people in the two media agencies on the upcoming Assembly and General Election. The activation kicked off last week in Mumbai and will tap 28 different media agencies in the four citiesÂ â€“ Mumbai, Delhi, Bangalore and Kolkata â€“ over two weeks.
â€˜Kaun Banega Mukhyamantriâ€™ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
Raja Gopalan,Â Director-Media at Starcom, Delhi on Agency Opinion Poll:
Vibhor, Zenith Optimedia, Delhi on Agency Opinion Poll:
Ajay Shridhar - General Manager, Lodestar, MumbaiÂ on Agency Opinion Poll:
The format being the same for all agencies, the ABP News team went to the Starcom and Zenith Optimedia offices in Delhi and Lodestar office in Mumbai and distributed questionnaires to the employees. The questionnaires had five set questions â€“ choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Unlike Lodestar and Madison on the previous day, more people in Starcom and ZenithOptimedia in Delhi voted in favour of BJP and Narendra Modi. BJP got support from 66 per cent people in ZO while 73 per cent people in Starcom voted for a BJP government at the Center. BJP got 59 per cent votes in Lodestar Mumbai.
Narendra Modi swept overwhelming majority with 85 per cent, 94 per cent and 81 per cent people voting for him in ZO, Starcom Delhi and Lodestar Mumbai respectively.
However, the choices of all the agencies for the Delhi Assembly elections were different. While 49 per cent people in ZO want to see Aam Aadmi Party come to power, BJP got support from 53 per cent people inÂ Starcom Delhi and andÂ 54 per centÂ people inÂ Lodestar Mumbai. Arvind Kejriwal remained the choice for Chief Minister of Delhi in all the three agencies.