ABP News Agency Opinion Poll: On to Kolkata with Initiative Media and Madison

Like several other agencies, both the agencies supported a BJP government at the Centre but there was a divided mandate on Delhi CM candidate's choice in Initiative Media

BestMediaInfo Bureau | Delhi | November 21, 2013

ABP News Agency Opinion Poll reached its fourth stop – Kolkata – this week after collecting the opinions of media agency professionals in Delhi, Mumbai and Bangalore. Complementing ABP News' flagship election programming 'Kaun Banega Mukhyamantri', the activation took place in Initiative and Madison offices in Kolkata. ABP News had started the activation in Mumbai on November 7 aiming to tap 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata.

'Kaun Banega Mukhyamantri' or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.

The ABP News team went to the Initiative and Madison offices in Kolkata and distributed the questionnaire to the employees. The questionnaire had five set questions: choice of future Prime Minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.

Like several other agencies, both Initiative and Madison supported a BJP government at the Centre with full majority. While 64 per cent of the people who took the opinion poll at Initiative preferred BJP, it got 61 per cent support from Madison staff. While 28 per cent of respondents in Madison wanted the Congress to return to power, 'Others' were the second choice of Initiative with 29 per cent votes.

BJP's Prime Ministerial candidate Narendra Modi remained the preferred choice to head India in both the agencies with 67 per cent votes in Madison and 86 per cent votes in Initiative.

On the choice of government in Delhi Assembly elections, BJP had an edge over Aam Aadmi Party in both the agencies. 39 per cent of respondents in Madison preferred a BJP government in Delhi, against 33 per cent for Aam Aadmi Party and 28 per cent for Congress.

Initiative preferred BJP government with 57 per cent votes while 29 per cent of respondents voted for Aam Aadmi Party and 14 per cent voted for Congress.

On the question of preferred CM candidate for Delhi, 50 per cent people in Madison chose Arvind Kejriwal but the mandate was divided in Initiative between Arvind Kejriwal and Dr Harshvardhan, each receiving 36 per cent votes.

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