Both DDB Mudra and Madison supported a BJP government at the Centre with Narendra Modi as Prime Minister. Arvind Kejriwal remained unanimous choice for Delhi Chief Minister
BestMediaInfo Bureau | Delhi | November 25, 2013
ABP Newsâ€™ B2B media agency activation â€˜Agency Opinion Pollâ€™ gauged the mood of the DDB Mudra and Madison Bangalore staff on their favourites in the upcoming Assembly and 2014 General Election.
Complementing ABP Newsâ€™ flagship election programming â€˜Kaun Banega Mukhyamantriâ€™, the activation kicked off in Mumbai on November 7 and tapped 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata over two weeks.
â€˜Kaun Banega Mukhyamantriâ€™ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The ABP News team went to the DDB Mudra and Madison offices in Bangalore and distributed questionnaires to the employees. The questionnaires had five set questions: choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Both DDB Mudra and Madison supported a BJP government at the Centre with full majority. While 68 per cent of the people who took the opinion poll at DDB Mudra preferred BJP, it got 76 per cent support from Madison staff. While 19 per cent of respondents in DDB Mudra wanted the Congress to return to power, it got support from 10 per cent respondents in Madison.
Both the agencies unanimously preferred BJPâ€™s Prime Ministerial candidate Narendra Modi to become Indiaâ€™s next Prime Minister. Modi swept 84 per cent of the votes in DDB Mudra Â and 91 per cent votes in Madison.
On the choice for government in Delhi Assembly elections, the result in DDB Mudra and Madison preferred BJP government with 56 per cent and 76 per cent support respectively.
While 45 per cent people in DDM Mudra chose Arvind Kejriwal as candidate for Delhi Chief Minister, 50 per cent respondents voted for him in Madison.