Publicis Worldwide names Arthur Sadoun as CEO

Jean-Yves Naouri, who was Executive Chairman of Publicis Worldwide and Chief Operating Officer of Publicis Groupe, will continue as COO of Publicis Groupe

BestMediaInfo Bureau | Delhi | October 8, 2013

Arthur Sadoum

Publicis Groupe announced yesterday that it has named Arthur Sadoun as the new CEO of Publicis Worldwide. He will be joining the Executive Committee of Publicis Groupe and report to Maurice Lévy, Chairman and CEO of Publicis Groupe. The unit was earlier headed by Jean-Yves Naouri, Executive Chairman of Publicis Worldwide and COO of Publicis Groupe. Naouri will continue to be COO of Publicis Groupe.

Naouri joined Publicis Groupe in 1993, as one of the founding partners of Publicis Consultants, a subsidiary of Publicis, specialised in strategic and corporate communication consultancy. In December 2007 he was named member of the management board of Publicis Groupe. In June 2010, he was named COO of Publicis Groupe and in March 2011 he was appointed Executive Chair of Publicis Worldwide.

“This appointment comes as a natural step in Arthur's career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernised while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide's activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe's most performing network, while reinforcing the positioning 'Lead The Change' which he initiated,” said Lévy.

“It is a great honour to be the CEO of the network which carries the name of the Groupe and which was the starting point of Marcel Bleustein-Blanchet. I would like to thank Maurice Lévy for his confidence. Publicis has built its success on three core values: innovation, client obsession and entrepreneurship. It is my task, in a world of radical change, to ensure that these values are lived stronger than ever and that we meet the challenge of leading change in our industry for our client," said Sadoun.

Sadoun has spent half of his career at Publicis Groupe, and the other half at Omnicom Group. He has been President of TBWA Paris, elected under his direction Agency of the Year four years in a row at the Cannes Lions International Festival of Creativity. He joined Publicis Conseil in 2006 as Chief Executive Officer. In 2009, he was named Chief Executive Officer of Publicis France, and in 2011, Managing Director of Publicis Worldwide, alongside Jean-Yves Naouri, Executive Chairman, Publicis Worldwide. Publicis France was recognised Communications Group of the Year in 2009, 2010, 2011, and 2012.

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