MEC expands Reliance media mandate
The agency has bagged the mandate for Reliance Capital (including Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy
BestMediaInfo Bureau | Mumbai | October 21, 2013
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MEC India has announced the expansion of its media mandate within Reliance Group. The agency has bagged the media agency mandate for Reliance Capital (including Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect and Reliance Digital TV. It is now enthusiastic about managing the media agency responsibility for more group companies.
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T Gangadhar
T Gangadhar, Managing Director, MEC India, said, “The team at MEC India is eagerly looking forward to provide excellence in crafting and executing customised integrated solutions across its suite of services. MEC India has shared a longstanding relationship with various companies in the Reliance Group and our objective will be to provide superior assistance with media, analytics, content, activation and digital media services, as we have been doing with the award winning RCOM mandate in the past."
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