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Katrina Kaif says ‘Wish one, wish all - Line free call’

Hakuhodo Percept created the TVC to launch the free call service for the festive season

BestMediaInfo Bureau | Delhi | October 30, 2013

Click on the image to watch the TVC.

Katrina Kaif has been appointed as the brand ambassador of the social messaging app Line. Hakuhodo Percept got the mandate to create a TVC featuring Katrina Kaif talking to a host of people over the phone with a catchy soundtrack which says ‘Wish one, wish all - Line free call’. The TVC was released on October 12, 2013 across India.

The brand has released the ad film this festive season to reiterate its ‘free calls’ proposition. The list of people she calls from her phone book includes her best friend, neighbour, aunt, school teacher, gym instructor, the director she wants to work with, and more. The film ends with a super that reads: ‘These festivals, wish all - Line free calls.’ The background score is very catchy.

Taro Muto, MD, Hakuhodo Percept, said, “During the festive season, wishing your loved ones is a very important part of the celebrations. Line with its free call service lets people wish one and all. They no longer have to think whom to wish and whom not to."

Sabuj Sen Gupta, Executive Creative Director, Hakuhodo Percept, commented, “The idea was to drive home a simple proposition – that you can wish all your loved ones with Line free call, but do it in a way that people remember and register it. So we decided to literally show the phone book of our country’s biggest actress in a way that’s never been done before. This festive season, the ad will make the world repeat ‘Wish one and all, with Line free call’.”

Jun Masuda, Chief Strategy and Marketing Officer, Line Corporation, said, “Katrina is a youth icon and we wanted a person with that kind of an image. Katrina is perfect for this role.”

The TVC:



Creative Agency: Hakuhodo Percept

Executive Director: Elvis Sequeira

Executive Creative Director: Sabuj Sengupta

ACD: Niloy Som

Group Head: Tripti Kakkar

National Planning Director: Jayanto Bannerjee

Account Director: Amrita Gujral

Senior AE: Heena Bajaj

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