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Intex creates its own campaign to launch its premium offering

The campaign, made by an in-house team, features brand ambassador Farhan Akhtar

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Intex creates its own campaign to launch its premium offering

Intex creates its own campaign to launch its premium offering

The campaign, made by an in-house team, features brand ambassador Farhan Akhtar

Sohini Sen | Mumbai | October 9, 2013

publive-image Click on the image to watch the TVC.

Intex Technologies has launched a new campaign for their new phone - the Intex Aqua i7 - and plays on the phone's amazing high-definition picture quality. The campaign went live on October 1. The campaign was made Intex's in-house team and Fusion Films is the production house.

The Aqua i7 is the first premium mobile to offer full HD and 32 GB internal memory in its price range. The objective was to communicate the specs to the consumer.

Earlier models of Intex phones were limited in the Rs 12,000 price range. The Aqua i7, priced at Rs 22,000, is a premium model and the campaign had to be clutter-breaking to show that. At the same time, the campaign was meant to highlight the innovative features offered by the smartphone: full HD resolution (1920 x1080 p), 13 MP camera and vast internal memory (32 GB).

The 30-second TVC opens with a fight sequence between two Japanese warriors. During the fight sequence, brand ambassador Farhan Akhtar can be seen as a close spectator, experiencing every move of the warriors against each other. In another shot, it is shown that Farhan isn't actually present but is actually watching the fight on an Aqua i7 and it was an immersive experience for him because of the full HD resolution of the smartphone.

"Aqua i7 is the flagship smartphone from Intex loaded with premium features like full HD display, 13MP camera and 32 GB internal memory which distinguishes it from other similar devices in the premium category segment. Our new campaign aims to capture and communicate these interesting features and emphasises on the innovation in a very rich and elegant manner, which Intex always imbibes in its product offerings,” said Keshav Bansal, Director- Marketing (Mobile), Intex Technologies.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: In-house

Creative Team:  Keshav Bansal (Director – Marketing, Mobile), Pravin Kumar Gupta  (Creative Director )

Creative Brief: Keshav Bansal (Director, Marketing, Mobile)

Production House: Fusion Films

Director:  Henri Barges

Sohini.Sen@BestMediaInfo.com

Info@BestMediaInfo.com

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