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Indian agencies grab 29 shortlists at LIA 2013

McCann leads the charge with 12 nominations followed by Ogilvy & Mather Gurgaon with 5. Taproot India and Ramesh Deo Productions have 4 shortlists each

BestMediaInfo Bureau | Delhi | October 22, 2013

London International Awards (LIA) 2013 has announced the shortlists for the awards scheduled to be given on November 4, 2013. Indian agencies have secured 26 shortlists with McCann Worldgroup Mumbai alone getting 12 nominations. With five nominations, Ogilvy & Mather Gurgaon stands at No. 2 followed by Taproot India and Ramesh Deo Productions with four shortlists each. Lowe & Partners has secured two shortlists for its Lifebuoy film for Hindustan Unilever. Leo Burnett Mumbai and DDB Mudra Group Mumbai got one shortlist each.

Sonal Dabral, Prasoon Joshi, Santosh Padhi and Roopak Saluja are the Indian jury members for LIA 2013.

LIA has established itself as a revolutionary global competition, celebrating creativity, the power of ideas and new technology in all forms of Advertising, Digital and Design. Launched in 1986 with a mission to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world. LIA now accepts entries into thirteen unique media types.

The list of shortlists from India:

Entrant Product / Service Title
Design
Art Direction Campaign
McCann Wroldgroup, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Ogilvy & Mather India, New Delhi (Gurgaon) Philiips LED Torch Gorge, Forest, Alley
Poster Campaign
Ogilvy & Mather, New Delhi (Gurgaon) WWF India Panda, Hippo, Bear
Use of Illustration Campaign
Taproot India, Mumbai The Times of India Farmer Suicide 1, Farmer Suicide 2, Farmer Suicide 3, Farmer Suicide 4, Farmer Suicide 5, Farmer Suicide 6
Use of Photography Campaign
Ogilvy & Mather India, New Delhi (Gurgaon) Philiips LED Torch Gorge, Forest, Alley
Non-Profit
DDB Mudra Group, Mumbai Aarambh Help Desk
Non-Traditional
Entertainment
Leo Burnett, Mumbai Coke Studio Reflection of Music - Installation
Poster
Art Direction
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare
Art Direction Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Consumer Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Entertainment
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks Mark Twain
Use of Illustration
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks Mark Twain
Use of Illustration Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Use of Photography
Ogilvy & Mather, India, New Delhi (Gurgaon) Philips LED Torch Alley
Print
Art Direction
TAPROOT INDIA, MUMBAI The Times of India Farmer Suicide 1
Art Direction Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Consumer Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
Electronic Equipment
Ogilvy & Mather, India, New Delhi (Gurgaon) Philips LED Torch Alley
Entertainment
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks Mark Twain
Use of Illustration
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks Mark Twain
TAPROOT INDIA, MUMBAI The Times of India Farmer Suicide 1
Use of Illustration Campaign
MCCANN WORLDGROUP, Mumbai Penguin Audiobooks William Shakespeare, Mark Twain, Oscar Wilde
TAPROOT INDIA, MUMBAI THE TIMES OF INDIA FARMER SUICIDE 1, FARMER SUICIDE 2, FARMER SUICIDE 3, FARMER SUICIDE 4, FARMER SUICIDE 5, FARMER SUICIDE 6
TV/Cinema/Online Film - Music & Sound
Music Original - Song
Ramesh Deo Production Pvt. Ltd., Mumbai Nike Nike Cricket - Parallel Journeys
Sound Design
Ramesh Deo Production Pvt. Ltd., Mumbai Nike Nike Cricket - Parallel Journeys
Music Original - Song
Lowe and Partners Worldwide, Mumbai Lifebuoy Help A Child Reach 5
TV/Cinema/Online Film - Production | Post-Production
Direction
Ramesh Deo Production Pvt. Ltd., Mumbai Nike Nike Cricket - Parallel Journeys
Daniel Amanna, Mumbai Lifebuoy LIFEBUOY GONDAPPA - HELP A CHILD REACH 5
Editing
Ramesh Deo Production Pvt. Ltd., Mumbai Nike Nike Cricket - Parallel Journeys

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