GEC Watch: Life OK touches its highest viewership; Sony rises to No. 5

Zee TV and Colors add more viewers in Week 40 of TAM 2013. '24' on Colors opens at 3.4 million

BestMediaInfo Bureau | Delhi | October 10, 2013

Sony Entertainment Television was the maximum gainer in terms of viewership in Week 40 of TAM 2013. The channel also rose to No. 5 position this week but failed to beat Life OK which further strengthened its position at No. 4. Zee TV and Colors also added more viewers this week.

As per TVT data sourced from TAM subscribers for Week 40 (September 29 – October 05) for CS 4+, HSM markets, Star Plus, Colors, Zee TV held their No. 1, 2 and 3 spots, respectively. Life OK was followed by Sony and SAB TV at No. 5 and No. 6, respectively.

Week 40 saw the debut of '24' on Colors, recording a viewership of 3.4 million on launch day and 2.8 million for the 2nd episode. Although the show has opened flat on peoplemeters, the good news for Colors is that the Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show and 47 per cent of the overall HSM markets, thus clearly indicating a skew.

The acceptability of the format is more pronounced across the upper class audiences in Metros and 1mn + markets, wherein SEC AB has contributed to viewership of 1.4 million on the launch day.

'24' received stiff competition from Sony's longest running crime series, CID, that fetched a thumping 7 million TVTs and became the most watched show on weekends.

Star Plus stayed on top with Gross TVT of 502 million and relative share of 20.78% (last week 506 million TVTs with 21.75% relative share).

Colors added 18 million viewers to strengthen its position at No, 2. The channel recorded Gross TVT of 476 million and relative share of 19.72% (last week 458 million TVTs with 19.69% relative share).

Zee TV added 32 million TVTs this week. The channel fetched 416 million of Gross TVT with 17.22% of relative share. The channel had 384 million TVTs with relative share of 16.5% last week.

Life OK not only cemented its No. 4 position but also touched its highest ever viewership in Week 40. The channel recorded Gross TVT of 347 million against last week's 334 million. The channel's relative share was 14.39% in Week 40 against 14.36% in Week 39.

By adding maximum viewers, Sony rose to No. 5 position. The channel recorded Gross TVT of 323 million with 13.39 % relative share (last week 286 million TVTs with 12.29% of relative share).

SAB TV slipped to No. 6 with a loss of 15 million viewers. The channel recorded 317 million of Gross TVTs and 13.14% relative share. (last week 332 million TVT and 14.25% relative share).

Sahara One's viewership was at 33 million TVT with 1.38% relative share (last week 27 million TVTs and 1.15% relative share).

Info@BestMediaInfo.com

Info@BestMediaInfo.com