'Co-Create the Future' at Adfest 2014

The Adfest 2014 spirograph icon has been designed by Santosh Padhi aka Paddy of Taproot India. The vent will be held in Pattaya, Thailand from March 6-8, 2014

BestMediaInfo Bureau | Delhi | October 18, 2013

Adfest has unveiled its 2014 theme, 'Co-Create the Future', to reflect how marketing communications in today's world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. Adfest 2014 will be held from Thursday, March 6, 2014 to Saturday, March 8, 2014 at the Royal Cliff Hotels Group, Pattaya, Thailand.

Vinit Suraphongchai, Chairman of the Adfest Working Committee, stated, “It's undeniable that the collaborations between brands, agencies, media and consumers are crucial in today's communication.  The voices of consumers have great influence in defining the value of brands and these voices are loud and clear.”

“It is crucial for everyone from brand owners to end consumers to recognise we are all communicators and how powerful we are as influencers. Whether we mean to or not, we influence our friends, our peers, and other consumers. The recognition of this influence will allow us to create something even more meaningful together. The Adfest 2014 icon, designed by Santosh Padhi, popularly known as Paddy, of Taproot India, is a great reflection of how co-creation can lead to endless possibilities,” added Jimmy Lam, President of Adfest.

“Adfest is a collaboration of creative minds. It is a creative award for the creative community. It is all about rewarding fresh, new and innovative ideas. So we've come up with an icon that is not constant, like an idea which is never the same. The icon is of two parts: one is a symbol of co-creation, and the other is the output or expression of such co-creation. The playfully simple spirograph can create hundreds and thousands of wonderfully creative expressions,” explained Paddy, Chief Creative Officer & Co-Founder of Taproot India.

Adfest will first launch the 'Co-Create the Future' spirograph before unveiling its endless expressions shortly. Call for entries for Adfest 2014 will be also be announced next week.

Info@BestMediaInfo.com

Info@BestMediaInfo.com