BIG Magic to kick-off kids talent hunt show 'Big Junior Star'

Aimed at identifying talent amongst kids, the show goes on air in January 2014 on Big Magic, Big Magic Bihar & Jharkhand and Big FM

BestMediaInfo Bureau | Mumbai | October 31, 2013

Parle-G has come on board as presenting sponsor for 'Big Junior Star', a property that showcases the best young talent across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired on Big Magic and amplified across Big Magic Bihar & Jharkhand and radio network 92.7 Big FM, this talent encouragement platform is targeted at young children in the 8-15-year age group. The show will be created into a 40-episode special which will air every Friday, Saturday and Sunday starting January 2014.

The campaign kicking off this October will culminate in March 2014. It has been Parle-G's endeavour to encourage curiosity and overall development in children. In fact, their recent campaign, 'Roko Mat, Toko Mat', is testimony to this.

Big Junior Star will see an extensive multi-media marketing push across the platforms of television, radio, digital, outdoor, on ground – through school and residential welfare association contact programmes and road shows.

The children's talent reality show will feature child celebrities promoting the show through special appearances. Radio spots will share special tips for kids' holistic growth, featuring experts interacting with listeners. An extension of the property also sees the Curious Kid contest, where during the on ground programs kids will be encouraged to ask curious questions and the most curious ones win prizes.

Pravin Kulkarnii, GM-Marketing, Parle Products, said, “We are glad to be associated with one of Reliance Group's popular channel, Big Magic. With the channel now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, BIG Junior Star will help us take forward the brand ideology of Parle G.”

Mayank Shah, Group Product Manager, Parle Products commented, “With our alliance with Big Junior Star we are looking forward to elevate the ideology of our campaign 'Roko Mat, Toko Mat' and strengthen our connection with the newer generation of parents and children. This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realise that they can learn everywhere and from everything and that school is beyond just books and classrooms.”

Sunil Kumaran, Business Head, Big Magic, said, “Big Junior Star is our latest property which aims at encouraging talent amongst kids in markets beyond the metros. We are happy to have Parle-G as our presenting sponsor for this initiative. With an interactive format and a diverse platform of categories, we are confident that Big Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com