Avian Media launches financial communications practice

Appoints Mehul Mehta as Group Business Director to spearhead the vertical

BestMediaInfo Bureau | Mumbai | October 4, 2013

Avian Media, a communications consultancy, has launched a specialised financial communications practice. Dedicated to supporting investor relations and public relations needs of financial services companies, the company has appointed Mehul Mehta as Group Business Director to head the vertical.

Nitin Mantri, CEO and Business Partner, Avian Media, said, 'The setting up of a dedicated financial communications practice is a logical and strategic next step for us. The new initiative leverages Avian Media's expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. We are delighted to welcome Mehul on board to spearhead the new vertical. His extensive experience in the IR and BFSI sector coupled with our experience in corporate PR, ideally positions this practice for growth and success.”

A CA by qualification, Mehta has over 16 years of professional experience. He started his career as an equity research analyst with KenSource Information Services, after which he set up a company to deal with perception mapping for the investor community. After successfully merging the company with a PR agency, he continued to steer investor relations for the agency for over a year. Mehta later worked with a premier investor relations and financial PR consultancy in India for over six years as Vice-President, handling a large portfolio of around 50 listed companies. Before joining Avian Media, Mehul was Director at a research agency focusing on investor behaviour.

Mehta said, “I look forward to developing and growing Avian Media's financial services offering. BFSI companies need fresh thinking and strategic counselling while communicating with different sets of stakeholders. Building on from Avian Media's extensive expertise across various sectors through this new offering, we hope to bring clients, deep insights and result-oriented financial communications campaigns.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com