The campaign has been carried out in Tier I and Tier II cities of North India; Delhi, Uttar Pradesh and Rajasthan
BestMediaInfo Bureau | Delhi | January 15, 2013
Percept Out-of-Home has engaged the masses for specifically designed ‘Hot & Cold ACs’ by Panasonic India, one of the biggest emerging players in the AVHA (Audio Visual & Home Appliances) category. The campaign has been carried out in Tier I and Tier II cities of North India; Delhi, Uttar Pradesh and Rajasthan.
The primary objective of the campaign has been to communicate the premium features of the ‘Hot & Cold AC’ to the relevant high-income category TG. The activity has been carried out across large-sized media formats including unipoles, billboards, gantries, wall wraps and mobile vans.
Rajneesh Bahl, Business Head, Percept OOH, said, “The creative used in the campaign is distinctive. The message has retained the lucidity feature combined with a visually appealing product shot. We have added uniqueness with backlit boxes and pop-up LED cutouts in places like Delhi, Gurgaon and Jaipur. So far the ongoing programme has been successfully executed, thus making the product visible through OOH.”
