MTV Bloc Party kicks-off this Friday in Mumbai

Featuring Alesso, Deniz Koyu, Opiuo, Simon Dunmore, Jean Elan, Shovell, Cosmo Klein, Mathew Charles and more, Hosted by VJ Nikhil Chinapa

January 15, 2013:

MTV is hosting the first ever Bloc Party in India when the Juhu bloc transforms into the most happening party destination. Presenting the MTV BLOC PARTY, for the very first time in India and it all starts in the party capital of India, MUMBAI, in Juhu on 18th and 19th January, 2013. Beer arena. Sundown parties by the beach. Massive after-parties spread out across the street. Over 20 best DJs bring to you the new genres of dance music along with chosen indie music bands and live acts. One ticket gives you entry into the bloc and then you may choose to hop from one experience to another to enjoy multiple party experiences through the weekend.

Talking about MTV Bloc Party, Aditya Swamy, EVP and Business Head, MTV India said “Bombay is the party capital and what better way to salute the spirit of the city and it's culture by throwing the longest party ever in one of the coolest blocs in the city - juhu...with 1 ticket for multiple parties, we bring you one experience better than the other..put on those dancing shows and get ready to chase the beat”

The MTV Bloc Party starts right along the shore of the Arabian Sea on the lawns of the classic Juhu Hotel. Unwind with a chilled out Bier-garten (beer-arena) experience right by the beach and watch the sun set as you sip on an assortment of international brands of beer and groove to the live music by Safar, Sky Rabbits and Goddess Gagged. Good friends, Good food, Good beer and soulful music are the theme of the afternoon.

As the sun goes down, the dance music starts kicking in. MTV Bloc Party brings in the sundown with the world's best DJs. Headlining is Alesso, who is also ranked among the top 20 DJs in the world & named as the EDM artist to watch out for by MTV International and Deniz Koyu along with Opiuo, Simon Dunmore, Jean Elan, Shovell, Cosmo Klein, Mathew Charles, Pearl, Arjun Vagale, Breed, Lost Stories, Nawed Khan, BF, Anish Sood, AFM, Reji and Willy. The event is hosted by MTV's very own VJ & DJ Nikhil Chinappa and programmed by Submerge.

With the night fall post 10 PM, the party spills out of the central hub (Juhu Hotel lawns) over to the bars and clubs in Night Bloc namely at Beach Comber, Enigma &many more, where international DJ's and India's top EDM artists play different genres of electronic music. The MTV Bloc Party wrist-band allows the party hoppers access to all the clubs across the Night Bloc and club hop with MTV's hop-on-hop-off Bloc Party cabs that will ferry you across venues to ensure a seamless party transition.

MTV's very own VJ Nikhil Chinappa, who is also hosting the event, said “Music, particularly dance music, brings people together like nothing else. When Submerge started 10 years ago, it was an alternative to the mainstream, playing non-commercial EDM. Today dance music is a part of the mainstream and it's spreading its wings beyond Goa beaches. Now, if you're from Mumbai, Chennai, Delhi, Bangalore, and even non-traditional dance music centers like Hubli, Kolkata, Hyderabad, or Indore, you don't even have to fly across India to hear great dance music. You can find it just a few minutes' drive away. And, that's the essence of #MTVBlocParty. It's in your backyard, bringing the music we love to your doorstep in a way that's fun, original... and uniquely MTV”

So, if you're an avid party buff, love good food, enjoy your beer and thrive on dance music, it's time for you to hit the #MTVBlocParty and let the music take control! As the beer sets you in the right spirit, step into the dancing shoes and gear up for the first of its kind, MTV Bloc Party. Go online and book your passes now on www.bookmyshow.com.

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