Justifies decision on leadership of business news genre with 60 per cent market share
BestMediaInfo Bureau | Delhi | January 23, 2013
ET Now has announced an increase in its advertising rates by 100 per cent owing to its consistent performance over the years. The stock market channel has been steadily increasing its market share and currently dominates the market. This week ET Now garnered 60 per cent market share (Source: TAM, CS AB M 25+, 6-12 January 2013, relative share of viewership) while CNBC TV18, NDTV Profit and Bloomberg TV garnered 35 per cent, 5 per cent and 0 per cent, respectively, the channel claimed in a press statement..
In the last four weeks, ET Now progressively maintained the No.1 position with 48 per cent market share whereas CNBC TV18, NDTV Profit and Bloomberg TV gained 42 per cent, 10 per cent and 1 per cent, respectively.
Avinash Kaul, CEO - ET Now, Times Now and Zoom, said, “The channel that is ‘Always Thinking Markets’ has again successfully created a benchmark for itself. With this milestone, we intend to continue breaking exclusive news, give accurate stock recommendations to our viewers and be the best chosen platform for our marketers. We have over the last four months steadily grown the market. On the back of this stellar performance, the business news genre is clearly a two-player scenario and the choice for the advertisers is very obvious and clear.”
Another interesting and significant achievement is that ET Now has emerged as the preferred choice of the affluent and young decision makers of society, SEC A, and leads with 58 per cent market share over the past four weeks. (Source: TAM, CS A 25-44 M, relative share of viewership – Decemebr 16, 2012 to January 12, 2013).