The app not only plays music but also allows users to interact with each other and allows users to dedicate songs to their friends
BestMediaInfo Bureau | Delhi | January 15, 2013
The digital business of DisneyUTV has launched the ‘bindass Facebook Jukebox’. This is a unique digital platform which allows users to choose their favorite music on the world’s most popular social networking website, Facebook, and watch their interaction live on television on bindass.
Users can rank music by voting for their favourite songs listed on the application. The application does not only play music but also allows users to interact with each other. This unique jukebox allows users to dedicate songs to their friends and watch their dedication along with their profile images live on the bindass Jukebox show – Monday to Friday from 5-7 PM.
Sameer Pitalwalla, Director - Video and Celebrity, DisneyUTV, said, “Combining our music show on bindass with our Facebook audience and giving them the power to select songs and see themselves along with their comments and dedications on TV is not only a great reward for our fan base but also a step forward in the direction of making TV more social. The bindass Facebook Jukebox is an innovative product which converges social media with television through music. bindass on Facebook has the most engaged audience base for any youth channel on Facebook in India and we wanted to create something special for our audience.”
Understanding the symbiotic relationship between mobile phones and social media usage through them amongst the youth, the app will be soon available on smartphones too. The mobile version will allow users to vote for their favourite songs and dedicate songs through the Facebook App on their smartphones.
bindass today is the highest engaged page for any youth channel on Facebook in the country with over 1.9 million fans.